采用 ChatGPT 能否激发高校学生的数字创业意向?SCCT和TPB的综合模型

IF 4.3 3区 材料科学 Q1 ENGINEERING, ELECTRICAL & ELECTRONIC
Cong Doanh Duong, Thanh Hieu Nguyen, Tuan Vu Chu, Thanh Van Pham, Ngoc Diep Do
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引用次数: 0

摘要

目的 本研究旨在将社会认知职业理论与计划行为理论相结合,以揭示参与 ChatGPT 如何影响个人数字创业意向的复杂动态,其背后是认知和理性职业过程的串行调解机制。在通过 Cronbach's alpha 和确认性因子分析评估量表的信度和效度后,进行了多元回归分析,以检验提出的假设。研究结果研究结果表明,采用 ChatGPT 能显著提高人工智能感知能力、创业机会识别能力和数字化创业自我效能感。研究发现,数字创业自我效能感对数字创业态度有积极影响,而数字创业自我效能感反过来又促进了数字创业意向。因此,通过增强数字创业自我效能感和积极态度的连续途径,采用 ChatGPT 会对数字创业意向产生连续的间接影响。本研究的发现为创业者、高等教育机构和政策制定者提供了宝贵的建议。串行调解模型扩展了对所涉及的复杂认知和推理过程的理解,为人工智能在创业中的作用提供了一个新的视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Whether ChatGPT adoption inspires higher education students’ digital entrepreneurial intention? An integrated model of the SCCT and the TPB
Purpose This study aims to integrate the Social Cognitive Career Theory with the Theory of Planned Behavior to unravel the intricate dynamics of how engaging with ChatGPT affects individuals’ digital entrepreneurial intention, underlying the serial mediation mechanism of the cognitive and reasoned career process. Design/methodology/approach This research use a cross-sectional design, drawing on a sample of 604 higher education students from six universities in Vietnam. Multiple regression analyses were conducted to test the formulated hypotheses after assessing the reliability and validity of scales through Cronbach’s alpha and confirmatory factor analysis. Findings The results indicate that ChatGPT adoption significantly increases perceived AI competencies, entrepreneurial opportunity recognition and digital entrepreneurial self-efficacy. Digital entrepreneurial self-efficacy was found to have a positive impact on attitudes toward digital entrepreneurship, which, in turn, fosters digital entrepreneurial intention. ChatGPT adoption thus poses serial indirect impacts on digital entrepreneurial intention through the sequential pathways of enhanced digital entrepreneurial self-efficacy and positive attitudes. Practical implications This study’s findings provide valuable recommendations for entrepreneurs, higher education institutions and policymakers. Originality/value This research contributes to the entrepreneurship literature by integrating two prominent theoretical frameworks to elucidate how ChatGPT adoption impacts digital entrepreneurial intentions. The serial mediation model expands that understanding of the complex cognitive and reasoned processes involved, providing a novel perspective on the role of AI in entrepreneurship.
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来源期刊
CiteScore
7.20
自引率
4.30%
发文量
567
期刊介绍: ACS Applied Electronic Materials is an interdisciplinary journal publishing original research covering all aspects of electronic materials. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials science, engineering, optics, physics, and chemistry into important applications of electronic materials. Sample research topics that span the journal's scope are inorganic, organic, ionic and polymeric materials with properties that include conducting, semiconducting, superconducting, insulating, dielectric, magnetic, optoelectronic, piezoelectric, ferroelectric and thermoelectric. Indexed/​Abstracted: Web of Science SCIE Scopus CAS INSPEC Portico
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