印度客户在银行保险中的交叉购买:文化集体主义的作用和主要影响因素

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
Anisa Jan, Tariq Aziz, Aijaz Khan
{"title":"印度客户在银行保险中的交叉购买:文化集体主义的作用和主要影响因素","authors":"Anisa Jan, Tariq Aziz, Aijaz Khan","doi":"10.1177/09721509241257623","DOIUrl":null,"url":null,"abstract":"This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service innovation and corporate reputation have also been incorporated in the study. Moreover, the moderating role of cultural values like ‘collectivism’ has also been explored. Using a causal and descriptive research design, 351 customers of banking services completed questionnaires to contribute to the data set using snowball sampling. The path analysis reveals that perceived value, customer trust, image, customer satisfaction, corporate reputation and service innovation positively and significantly influence cross-buying intentions. The moderation results show that collectivism moderates the association between cross-buying intentions and its five antecedents, that is, perceived value, customer trust, image, customer satisfaction and service innovation, except for corporate reputation. The findings improve our knowledge of how different factors influence cross-buying from the customer’s viewpoint.","PeriodicalId":2,"journal":{"name":"ACS Applied Bio Materials","volume":"68 45","pages":""},"PeriodicalIF":4.6000,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cross-buying in Bancassurance Among Indian Customers: The Role of Cultural Collectivism and Key Influential Factors\",\"authors\":\"Anisa Jan, Tariq Aziz, Aijaz Khan\",\"doi\":\"10.1177/09721509241257623\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service innovation and corporate reputation have also been incorporated in the study. Moreover, the moderating role of cultural values like ‘collectivism’ has also been explored. Using a causal and descriptive research design, 351 customers of banking services completed questionnaires to contribute to the data set using snowball sampling. The path analysis reveals that perceived value, customer trust, image, customer satisfaction, corporate reputation and service innovation positively and significantly influence cross-buying intentions. The moderation results show that collectivism moderates the association between cross-buying intentions and its five antecedents, that is, perceived value, customer trust, image, customer satisfaction and service innovation, except for corporate reputation. The findings improve our knowledge of how different factors influence cross-buying from the customer’s viewpoint.\",\"PeriodicalId\":2,\"journal\":{\"name\":\"ACS Applied Bio Materials\",\"volume\":\"68 45\",\"pages\":\"\"},\"PeriodicalIF\":4.6000,\"publicationDate\":\"2024-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Bio Materials\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09721509241257623\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATERIALS SCIENCE, BIOMATERIALS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Bio Materials","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09721509241257623","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, BIOMATERIALS","Score":null,"Total":0}
引用次数: 0

摘要

本研究探讨了影响印度银行客户购买银行保险决策的因素。除了信任、客户满意度、感知价值和形象等与交叉购买意愿相关的因素外,研究还纳入了服务创新和企业声誉的作用。此外,还探讨了 "集体主义 "等文化价值观的调节作用。采用因果和描述性研究设计,351 名银行服务客户填写了调查问卷,通过滚雪球式抽样为数据集做出了贡献。路径分析显示,感知价值、客户信任、形象、客户满意度、企业声誉和服务创新会对交叉购买意愿产生积极而显著的影响。调节结果显示,除企业声誉外,集体主义调节了交叉购买意愿与其五个前因(即感知价值、顾客信任、形象、顾客满意度和服务创新)之间的关联。这些研究结果增进了我们对从顾客角度看不同因素如何影响交叉购买的了解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cross-buying in Bancassurance Among Indian Customers: The Role of Cultural Collectivism and Key Influential Factors
This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service innovation and corporate reputation have also been incorporated in the study. Moreover, the moderating role of cultural values like ‘collectivism’ has also been explored. Using a causal and descriptive research design, 351 customers of banking services completed questionnaires to contribute to the data set using snowball sampling. The path analysis reveals that perceived value, customer trust, image, customer satisfaction, corporate reputation and service innovation positively and significantly influence cross-buying intentions. The moderation results show that collectivism moderates the association between cross-buying intentions and its five antecedents, that is, perceived value, customer trust, image, customer satisfaction and service innovation, except for corporate reputation. The findings improve our knowledge of how different factors influence cross-buying from the customer’s viewpoint.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
期刊介绍: ACS Applied Bio Materials is an interdisciplinary journal publishing original research covering all aspects of biomaterials and biointerfaces including and beyond the traditional biosensing, biomedical and therapeutic applications. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important bio applications. The journal is specifically interested in work that addresses the relationship between structure and function and assesses the stability and degradation of materials under relevant environmental and biological conditions.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信