{"title":"印度客户在银行保险中的交叉购买:文化集体主义的作用和主要影响因素","authors":"Anisa Jan, Tariq Aziz, Aijaz Khan","doi":"10.1177/09721509241257623","DOIUrl":null,"url":null,"abstract":"This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service innovation and corporate reputation have also been incorporated in the study. Moreover, the moderating role of cultural values like ‘collectivism’ has also been explored. Using a causal and descriptive research design, 351 customers of banking services completed questionnaires to contribute to the data set using snowball sampling. The path analysis reveals that perceived value, customer trust, image, customer satisfaction, corporate reputation and service innovation positively and significantly influence cross-buying intentions. The moderation results show that collectivism moderates the association between cross-buying intentions and its five antecedents, that is, perceived value, customer trust, image, customer satisfaction and service innovation, except for corporate reputation. The findings improve our knowledge of how different factors influence cross-buying from the customer’s viewpoint.","PeriodicalId":2,"journal":{"name":"ACS Applied Bio Materials","volume":"68 45","pages":""},"PeriodicalIF":4.6000,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cross-buying in Bancassurance Among Indian Customers: The Role of Cultural Collectivism and Key Influential Factors\",\"authors\":\"Anisa Jan, Tariq Aziz, Aijaz Khan\",\"doi\":\"10.1177/09721509241257623\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service innovation and corporate reputation have also been incorporated in the study. Moreover, the moderating role of cultural values like ‘collectivism’ has also been explored. Using a causal and descriptive research design, 351 customers of banking services completed questionnaires to contribute to the data set using snowball sampling. The path analysis reveals that perceived value, customer trust, image, customer satisfaction, corporate reputation and service innovation positively and significantly influence cross-buying intentions. The moderation results show that collectivism moderates the association between cross-buying intentions and its five antecedents, that is, perceived value, customer trust, image, customer satisfaction and service innovation, except for corporate reputation. The findings improve our knowledge of how different factors influence cross-buying from the customer’s viewpoint.\",\"PeriodicalId\":2,\"journal\":{\"name\":\"ACS Applied Bio Materials\",\"volume\":\"68 45\",\"pages\":\"\"},\"PeriodicalIF\":4.6000,\"publicationDate\":\"2024-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Bio Materials\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09721509241257623\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATERIALS SCIENCE, BIOMATERIALS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Bio Materials","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09721509241257623","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, BIOMATERIALS","Score":null,"Total":0}
Cross-buying in Bancassurance Among Indian Customers: The Role of Cultural Collectivism and Key Influential Factors
This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service innovation and corporate reputation have also been incorporated in the study. Moreover, the moderating role of cultural values like ‘collectivism’ has also been explored. Using a causal and descriptive research design, 351 customers of banking services completed questionnaires to contribute to the data set using snowball sampling. The path analysis reveals that perceived value, customer trust, image, customer satisfaction, corporate reputation and service innovation positively and significantly influence cross-buying intentions. The moderation results show that collectivism moderates the association between cross-buying intentions and its five antecedents, that is, perceived value, customer trust, image, customer satisfaction and service innovation, except for corporate reputation. The findings improve our knowledge of how different factors influence cross-buying from the customer’s viewpoint.
期刊介绍:
ACS Applied Bio Materials is an interdisciplinary journal publishing original research covering all aspects of biomaterials and biointerfaces including and beyond the traditional biosensing, biomedical and therapeutic applications.
The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important bio applications. The journal is specifically interested in work that addresses the relationship between structure and function and assesses the stability and degradation of materials under relevant environmental and biological conditions.