The role of the Kuzbass career guidance portal platform «Proforientir» in the professional self-determination of students

Introduction. Currently, the issues of preparing students for professional self-determination and professional activity are becoming particularly relevant, acting not only as an economic component of the development of modern society, but also as the basis for the life of the state, the development and self-affirmation of the individual. The modern labor market needs professionally mobile personnel who are able to make independent decisions and be responsible for their implementation, capable of successful and effective self-realization in changing socio-economic conditions when searching, planning, choosing and arranging a professional career. Purpose setting. Taking into account the representation of various aspects of the expediency of using digital educational resources in career guidance, the purpose of the article is to analyze the possibilities and relevance of the Kuzbass career guidance portal «Proforientir» («Career Guidance») with the definition of measures to improve the quality of career guidance services provided by the portal and the prospects for the development of this information career guidance resource. Methodology and methods of the study. The research is based on the key principles of connectivism in their interpretation to the conditions of digital learning. The research was conducted in 2022 – 2023 by collecting information, questioning, and analyzing the results obtained. The respondents were 17,831 users of the «Career Guidance» portal (students, parents, teachers). To analyze the relevance of the portal sections, questionnaires of listeners, opinions of portal users through feedback, and the activity of portal visitors were used. Methods of data aggregation and consolidation were used to bring the research results into visual form. Results. Since 2016, the information career guidance resource of Kuzbass has been the career guidance portal «Proforientir» created on the basis of the Kuzbass Regional Institute for the Development of Vocational Education, the purpose of which is to inform various target groups, assist in building an educational and professional route. The quality of professional self-determination support services provided to users through the portal is assured by a number of characteristics: accessible navigation, lack of registration, free use of the information provided and passing diagnostics with results. Conclusion. The development of the Kuzbass career guidance portal «Proforientir» and the updating of its resources will contribute to increasing the success and effectiveness of students’ professional self-determination, taking into account the requirements of the regional labor market.