{"title":"消费者评级系统中的评级预期和策略性向下选择:来自点对点平台市场的证据","authors":"Yanhua Bird","doi":"10.1111/joms.13119","DOIUrl":null,"url":null,"abstract":"This paper examines how sellers use strategic downward selection to game consumer‐generated rating systems. I highlight the role of rating anticipation in sellers' selection of buyers – concerns regarding buyers' post‐hoc evaluations of a seller influence whom she chooses to transact with at the outset. To reduce evaluation anxiety, sellers strategically avoid buyers with superior market standings, preferring those with an inferior standing, who are perceived as more likely to be satisfied and provide positive evaluations. Analysing nearly half a million transactions on a major peer‐to‐peer lodging platform in which all participants list their homes, I find that hosts are more inclined to approve requests from guests with inferior homes. This tendency is stronger when hosts experience rating declines, heightening their evaluation anxiety. It is also more pronounced among experienced hosts who better understand consumer‐generated rating systems, and when hosts and guests are in the same country, facilitating social comparisons.","PeriodicalId":7,"journal":{"name":"ACS Applied Polymer Materials","volume":"78 22","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Rating Anticipation and Strategic Downward Selection in Consumer‐Generated Rating Systems: Evidence from a Peer‐to‐Peer Platform Market\",\"authors\":\"Yanhua Bird\",\"doi\":\"10.1111/joms.13119\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper examines how sellers use strategic downward selection to game consumer‐generated rating systems. I highlight the role of rating anticipation in sellers' selection of buyers – concerns regarding buyers' post‐hoc evaluations of a seller influence whom she chooses to transact with at the outset. To reduce evaluation anxiety, sellers strategically avoid buyers with superior market standings, preferring those with an inferior standing, who are perceived as more likely to be satisfied and provide positive evaluations. Analysing nearly half a million transactions on a major peer‐to‐peer lodging platform in which all participants list their homes, I find that hosts are more inclined to approve requests from guests with inferior homes. This tendency is stronger when hosts experience rating declines, heightening their evaluation anxiety. It is also more pronounced among experienced hosts who better understand consumer‐generated rating systems, and when hosts and guests are in the same country, facilitating social comparisons.\",\"PeriodicalId\":7,\"journal\":{\"name\":\"ACS Applied Polymer Materials\",\"volume\":\"78 22\",\"pages\":\"\"},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2024-06-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Polymer Materials\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1111/joms.13119\",\"RegionNum\":2,\"RegionCategory\":\"化学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATERIALS SCIENCE, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Polymer Materials","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1111/joms.13119","RegionNum":2,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, MULTIDISCIPLINARY","Score":null,"Total":0}
Rating Anticipation and Strategic Downward Selection in Consumer‐Generated Rating Systems: Evidence from a Peer‐to‐Peer Platform Market
This paper examines how sellers use strategic downward selection to game consumer‐generated rating systems. I highlight the role of rating anticipation in sellers' selection of buyers – concerns regarding buyers' post‐hoc evaluations of a seller influence whom she chooses to transact with at the outset. To reduce evaluation anxiety, sellers strategically avoid buyers with superior market standings, preferring those with an inferior standing, who are perceived as more likely to be satisfied and provide positive evaluations. Analysing nearly half a million transactions on a major peer‐to‐peer lodging platform in which all participants list their homes, I find that hosts are more inclined to approve requests from guests with inferior homes. This tendency is stronger when hosts experience rating declines, heightening their evaluation anxiety. It is also more pronounced among experienced hosts who better understand consumer‐generated rating systems, and when hosts and guests are in the same country, facilitating social comparisons.
期刊介绍:
ACS Applied Polymer Materials is an interdisciplinary journal publishing original research covering all aspects of engineering, chemistry, physics, and biology relevant to applications of polymers.
The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates fundamental knowledge in the areas of materials, engineering, physics, bioscience, polymer science and chemistry into important polymer applications. The journal is specifically interested in work that addresses relationships among structure, processing, morphology, chemistry, properties, and function as well as work that provide insights into mechanisms critical to the performance of the polymer for applications.