Alexandra E Michel, Emily S Miller, Prachi Singh, Gretchen Schulz, Rupali J Limaye
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A search of six electronic databases (PubMed, SCOPUS, Communication & Mass Media Complete, CINAHL Plus, Web of Science, and APA PsycINFO) revealed wide-ranging and inconsistent approaches to these partnerships, including their optimal practices, data reported, and their evaluation criteria. Among the 658 articles initially identified, 15 publications met our inclusion criteria, spanning 7 countries, 8 social media platforms, 11 distinct health topics, and 21 different outcome measures. Basic information necessary for comparing across interventions was often lacking. We noted a lack of consensus on what constitutes an SMI with 53% of included studies lacking any definition or criteria. Although SMIs offer substantial promise as an emerging opportunity for health promotion, particularly for populations that may be otherwise difficult to identify or reach, this review highlights how the current lack of standardized methodologies and metrics prevents meaningful comparisons between collaborations and evaluations of their effectiveness. 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引用次数: 0
摘要
社交媒体内容创作者或 "影响者 "在公众讨论(包括与健康有关的全球观念和实践)中的影响力越来越大。为此,公共卫生机构越来越多地将社交媒体 "影响者"(SMIs)视为潜在的健康促进合作者。尽管人们对这些合作关系的潜力越来越感兴趣,但对这一策略进行评估的研究仍然有限。为了填补这一空白,我们进行了一次范围界定审查,以描述和描述当前与 SMIs 开展健康促进合作的情况,并重点关注当前的实践。通过对六个电子数据库(PubMed、SCOPUS、Communication & Mass Media Complete、CINAHL Plus、Web of Science 和 APA PsycINFO)的检索,我们发现了这些合作方式的广泛性和不一致性,包括其最佳实践、报告数据和评估标准。在最初确定的 658 篇文章中,有 15 篇符合我们的纳入标准,涉及 7 个国家、8 个社交媒体平台、11 个不同的健康主题和 21 种不同的结果测量方法。比较不同干预措施所需的基本信息往往缺乏。我们注意到,53% 的纳入研究缺乏任何定义或标准,对什么是 SMI 缺乏共识。尽管 SMI 为健康促进带来了巨大的前景,特别是对于那些难以识别或难以接触的人群,但本综述强调了目前标准化方法和衡量标准的缺乏如何阻碍了合作之间有意义的比较以及对其有效性的评估。基于这些发现,我们提出了四项关键标准,以帮助从业人员实施和评估 SMI 合作。
The Emerging Landscape of Social Media Influencers in Public Health Collaborations: A Scoping Review.
Social media content creators or "influencers" are an increasingly influential voice in the public discourse generally, including global perceptions and practices related to health. In response, public health entities are increasingly embracing social media influencers (SMIs) as potential health promotion collaborators. Despite burgeoning interest in the potential of these partnerships, research evaluating this strategy remains limited. To address this gap, we conducted a scoping review to characterize and describe the current landscape of health promotion collaborations with SMIs with a focus on current practices. A search of six electronic databases (PubMed, SCOPUS, Communication & Mass Media Complete, CINAHL Plus, Web of Science, and APA PsycINFO) revealed wide-ranging and inconsistent approaches to these partnerships, including their optimal practices, data reported, and their evaluation criteria. Among the 658 articles initially identified, 15 publications met our inclusion criteria, spanning 7 countries, 8 social media platforms, 11 distinct health topics, and 21 different outcome measures. Basic information necessary for comparing across interventions was often lacking. We noted a lack of consensus on what constitutes an SMI with 53% of included studies lacking any definition or criteria. Although SMIs offer substantial promise as an emerging opportunity for health promotion, particularly for populations that may be otherwise difficult to identify or reach, this review highlights how the current lack of standardized methodologies and metrics prevents meaningful comparisons between collaborations and evaluations of their effectiveness. Based on these findings, we propose four key criteria to aid practitioners in the implementation and evaluation of SMI collaborations.
期刊介绍:
Health Promotion Practice (HPP) publishes authoritative articles devoted to the practical application of health promotion and education. It publishes information of strategic importance to a broad base of professionals engaged in the practice of developing, implementing, and evaluating health promotion and disease prevention programs. The journal"s editorial board is committed to focusing on the applications of health promotion and public health education interventions, programs and best practice strategies in various settings, including but not limited to, community, health care, worksite, educational, and international settings. Additionally, the journal focuses on the development and application of public policy conducive to the promotion of health and prevention of disease.