Regulatory agency reputation acquisition: A Q Methodology analysis of the views of agency employees

This article reports findings of a Q Methodology study in which we explored the opinions of employees from eight Dutch regulatory agencies on how agencies gain their reputation. This is the largest study to date examining employee's views on the relative importance of different factors in reputation acquisition by public organizations, and the first analyzing employees in regulatory agencies. Results reveal five distinct “profiles” of opinion among employees about the factors most important in reputation acquisition. Regression analysis, further, supports that different regulatory agencies are dominated by employees with different opinions on how reputation is formed. These findings contribute to the growing empirical literature on how regulatory agencies, and their various employees, understand and approach reputation management.