Looking beyond the television: Variability in information seeking patterns and mitigation behaviors during Hurricane Ian

Recent research in crisis and risk communication has examined information seeking preferences across varying audiences in the time leading up to natural disasters. Such an understanding is critical for targeting risk information messages such that they will have the maximum intended impact on those seeking to take protective actions. Until recently, these studies have largely ignored the relative importance of mediated sources alongside community groups and other grassroots organizations. To that end, the current study surveyed 1030 Florida residents in the aftermath of 2022's Hurricane Ian in the United States. In addition to replicating past findings concerning media preferences across the demographic spectrum, the current study offers evidence that marginalized and at-risk communities may be especially reliant on community resources for information about protective actions concerning an environmental hazard. The findings are discussed in terms of their implications for crisis communication researchers and emergency managers alike.