吸引力偏见?女企业家的外貌如何影响男性投资者

IF 9.3 1区 管理学 Q1 BUSINESS
Robert Schreiber, Manuel Hess, Dietmar Grichnik, Dean A. Shepherd, Philippe N. Tobler, J. Wincent
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引用次数: 0

摘要

女性创始人经常会遇到来自投资者的各种决定,这些决定往往带有负面偏见。我们的研究基于理论和实践兴趣,旨在了解对女性创业者的偏见是否以及如何归因于男性投资者对女性外貌的认知和生理(即荷尔蒙)反应。我们采用横断面研究设计,招募了 106 名经验丰富的投资者,并将他们随机分配到预先录制的两个版本中的一个,以测试女性创业者外貌吸引力的影响。两个版本的内容和形式完全相同,但由不同的女演员演说,其中一位被认为极具吸引力。我们要求参与者观察演讲并回答相关问题,包括他们认为所描述的企业成功通过投资流程筛选阶段的可能性有多大。与我们的假设相反,我们发现女性创业者的吸引力会积极影响男性投资者对其能力的评估。这些能力评估导致了对创业者的建议能否通过投资筛选阶段的评价。我们还推测并发现,当男性投资者看到一位有吸引力的女企业家时,皮质醇水平会明显升高。皮质醇水平的升高会导致对创业者的投资方案是否能通过筛选阶段的评估。确定生理机制在投资评估中的作用,强调了采取积极措施确保公平和公正的投资行为以及促进投资界自省的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Attractiveness Bias? How Women Entrepreneurs’ Physical Appearance Affects Men Investors
Women founders frequently appear to encounter varied and often negatively biased decisions from investors. Our study builds on the theoretical and practical interest in understanding whether and how biases against women entrepreneurs are attributed to men investors’ cognitive and physiological (i.e., hormonal) responses to the women’s physical appearance. Using a cross-sectional research design, we recruited 106 experienced investors and randomly assigned them to one of two versions of a prerecorded pitch to test the effect of a woman entrepreneur’s physical attractiveness. The versions were identical in content and form but were delivered by different actresses, one of whom was considered highly attractive. We asked participants to observe the pitch and answer questions on related topics, including how likely they believed the business described would successfully progress through the screening stage of the investment process. In contrast to our hypothesis, we find that a woman entrepreneur’s attractiveness positively influences men investors’ assessments of her competence. These competence assessments lead to evaluations that the entrepreneur’s proposal would progress through the investment screening stage. We also theorize and find that men investors have a marked increase in cortisol levels when presented with an attractive woman entrepreneur. This increased cortisol leads to evaluations that the entrepreneur’s proposal would progress through the screening stage. Identifying the role physiological mechanisms play in investment evaluations underscores the importance of adopting proactive measures to ensure equitable and fair investment practices alongside fostering introspection within the investment community.
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来源期刊
CiteScore
22.40
自引率
5.20%
发文量
0
期刊介绍: The Journal of Management (JOM) aims to publish rigorous empirical and theoretical research articles that significantly contribute to the field of management. It is particularly interested in papers that have a strong impact on the overall management discipline. JOM also encourages the submission of novel ideas and fresh perspectives on existing research. The journal covers a wide range of areas, including business strategy and policy, organizational behavior, human resource management, organizational theory, entrepreneurship, and research methods. It provides a platform for scholars to present their work on these topics and fosters intellectual discussion and exchange in these areas.
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