伊斯兰旅游对当地游客满意度的影响

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-06-06 DOI:10.1108/jima-05-2023-0157

Roy Poan, Cyntia Yulia Verin

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引用次数: 0

摘要

目的本研究旨在探讨伊斯兰旅游意向对当地游客的影响。向了解伊斯兰旅游、曾在印度尼西亚西苏门答腊省巴东市参观过伊斯兰旅游以及有意将巴东市作为伊斯兰旅游目的地的游客发放并收集在线问卷。研究结果表明，在伊斯兰旅游方面，声誉对当地游客的品牌资产满意度有显著影响。此外，在伊斯兰旅游对当地游客满意度的影响方面，声誉会明显影响信任，意向会明显影响声誉，而信任会明显影响意向。

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The impact of Islamic tourism on the satisfaction of local tourists

Purpose

The purpose of this study is to examine the impact of Islamic tourism intention on local tourists.

Design/methodology/approach

This research used quantitative methods. Online questionnaires were distributed and collected from those who know about Islamic tourism, have visited Islamic tourism in Padang, West Sumatra, Indonesia, and people who have the intention to visit Padang City as an Islamic destination. A total of 405 valid responses were gathered using non-probability purposive sampling and snowball sampling methods.

Findings

The results show that reputation significantly affects brand equity in terms of Islamic tourism for the satisfaction of local tourist. In addition, reputation significantly affects trust, intention significantly affects reputation and intention significantly affects trust regarding the impact of Islamic tourism on local tourist satisfaction.

Originality/value

To the best of the authors’ knowledge, the originality of this research is that it is the first to integrate the dimensions of brand equity (awareness, image, quality, value and loyalty) mediated by trust and reputation towards Islamic tourism intention.

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.