与优步同行:人种学研究

Ilan Fonseca de Souza
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引用次数: 0

摘要

摘要 本文旨在研究优步公司对其司机采取的工作管理策略。研究人员采用观察参与法,在巴伊亚州萨尔瓦多大都会地区驾驶一辆汽车,进行了为期四个月的平台中介比赛。该公司采用的管理策略是鼓励虚假创业,同时隐藏雇佣关系,即 "伪装"。为此,该公司使用了一些策略,如鼓励、任务管理、教学法、欺诈、风险分担和蒙昧主义等,人种学研究已成功地发现了这些策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On the road with Uber: an ethnography
Abstract The article aims to investigate the work management strategies undertaken by Uber in relation to its drivers. Using the observant participation method, the researcher drove a car performing races mediated by the platform for a period of four months in the Metropolitan Region of Salvador, Bahia. The company operates with a management strategy that encourages false entrepreneurship and, at the same time, hides an employment relationship: dissimulation. To do so, it makes use of tactics such as encouragement, task management, pedagogism, fraud, risk-sharing and obscurantism, as ethnography has managed to identify.
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