El NO-DO como medio de construcción de la identidad femenina

Franco’s regime undertook a reversion to certain conservative ideas relating to femininity in an effort to return women to the private sphere. These principles were transmitted by various organizations and institutions such as the Sección Femenina, Auxilio Social and educational centres. However, the regime used other means to spread its doctrine as well. NO-DO (NOticiarios-DOcumentales, News Program – Documentaries) was one of the most emblematic since it allowed the entire population, regardless of social class, sex or literacy level, to capture its message. In this study, we have used NO-DO as the main source for discovering how the regime transmitted its principles about femininity and what these principles were. We have reviewed news, documentaries and reports ―included in different sections: News, Black and White and Colour documentaries, Sport Image Magazine and Images― where references to women's education were made. Training women for housework and childcare, for being submissive and dutiful wives and good Christians; this was the identity that NO-DO conveyed about the woman’s role. NO-DO displayed another identity as well: that of women working for the Sección Femenina training girls, youth and adults in the national syndicalist and Catholic doctrine.