关系终止意向的决定因素及其演变:双时滞法

IF 9.6 2区 管理学 Q1 BUSINESS
Tianhao Wen, Hong-Youl Ha
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引用次数: 0

摘要

目的垂直企业对企业(B2B)关系模型是动态的,取决于经济和关系结构。然而,在 B2B 关系周期的成熟阶段和最后阶段,尤其是在酒店业,关系终止意向是如何演变的仍不清楚。因此,本研究调查了 B2B 关系终止机制的动态变化。研究结果作者证明,关系满意度与 B2B 关系各阶段的关系终止意向没有直接联系。然而,我们的研究结果表明,随着时间的推移,社会依赖和合作伙伴信任都是关系终止意愿的关键决定因素。基于 B2B 关系周期的成熟阶段和最后阶段,这些结果表明,研究人员必须了解 B2B 关系的理论机制以及关键构建因素在决定这些关系如何结束时所起的作用。本研究首次收集了大量证据,证明从社会依赖到合作伙伴信任度降低的过渡阶段关系终止的表现形式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determinants of relationship termination intentions and their evolution: a two time-lag approach

Purpose

Vertical business-to-business (B2B) relationship models are dynamic and depend on economic and relational constructs. However, it remains unclear how relationship termination intentions evolve across the mature and final stages of the B2B relationship cycle, particularly in the hospitality sector. Thus, this study investigates the dynamics of B2B relationship termination mechanisms.

Design/methodology/approach

The authors use a two time-lag interval method to provide insights into how these two variables (relational satisfaction and partner trust) mediate (e.g. strengthen or weaken) the relationship between social dependence and relationship termination intentions over time.

Findings

The authors demonstrate that relational satisfaction is not directly linked to relationship termination intentions across B2B relationship stages. However, our findings show that social dependence and partner trust are both key determinants of relationship termination intentions over time. Based on the mature and final stages of a B2B relationship cycle, these results suggest that researchers must understand the theoretical mechanism of B2B relationships and the roles key constructs play in determining how these relationships conclude.

Originality/value

This study is novel in capturing the evolution of B2B relationship stages. This research presents the first collection of ample evidence on the manifestation of relationship termination in the transition from social dependence to reduced partner trust.

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来源期刊
CiteScore
17.80
自引率
17.10%
发文量
31
期刊介绍: The mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. ISSN: 2040-7122 eISSN: 2040-7122 With its origins in the discipline and practice of direct marketing, the Journal of Research in Interactive Marketing (JRIM) aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.
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