定制服务何时以及为何能减少预订取消?两家酒店的实地证据

IF 3.9 3区 管理学 Q2 BUSINESS
Frank Mathmann, Di Wang, Jesse Elias Christian
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引用次数: 0

摘要

目的本研究采用 S-D 逻辑来研究个人的酒店预订行为,重点关注服务定制对服务取消的影响。此外,本文还探讨了社会共创的调节作用,以提供进一步的见解。本文利用了两家酒店的预订数据:一家度假酒店有 40,060 次预订记录,其中包括 11,122 次取消预订;一家城市酒店有 79,330 次预订记录,其中包括 33,102 次取消预订。研究结果研究结果表明,初始定制程度较高的预订,如特殊要求,更有可能在后期进行修改,取消的可能性较小。有趣的是,虽然多成人预订的取消率高于单人预订,但定制承诺对多成人预订的影响更为明显。原创性/价值本文首次在服务定制、预订的成人数量和取消可能性之间建立了联系,从而为服务定制效应的出现提供了新的经验证据。此外,该研究还根据预订中的消费者人数确定了重要的意外情况。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When and why does customization reduce booking cancellations? Field evidence from two hotels

Purpose

This study employs S-D Logic to examine the hotel booking behaviors of individuals, with a focus on the impact of service customization on service cancellation. Additionally, the moderating role of social co-creation is explored to provide further insight.

Design/methodology/approach

The paper draws on booking data from two hotels: a resort hotel with 40,060 recorded bookings, including 11,122 cancellations, and bookings from a city hotel with 79,330 bookings, including 33,102 cancellations.

Findings

The result reveals that bookings with higher levels of initial customization, such as special requests, are more likely to be modified later and less likely to be canceled. Interestingly, while multi-adult bookings were found to have a higher cancellation rate than individual bookings, the effects of customization commitment were more pronounced for multi-adult bookings.

Originality/value

This paper is the first to establish a connection between service customization, the number of adults on a booking and the likelihood of cancellation, thus providing new empirical evidence for the emergence of customization effects in services. Additionally, the study identifies important contingencies based on the number of consumers in a booking.

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来源期刊
CiteScore
8.00
自引率
15.20%
发文量
29
期刊介绍: Formerly known as Managing Service Quality – Impact Factor: 1.286 (2015) – the Journal of Service Theory and Practice (JSTP) aims to publish research in the field of service management that not only makes a theoretical contribution to the service literature, but also scrutinizes and helps improve industry practices by offering specific recommendations and action plans to practitioners. Recognizing the importance of the service sector across the globe, the journal encourages submissions from and/or studying issues from around the world. JSTP gives prominence to research based on real world data, be it quantitative or qualitative. The journal also encourages the submission of strong conceptual and theoretical papers that make a substantive contribution to the scholarly literature in service management. JSTP publishes double-blind peer reviewed papers and encourages submissions from both academics and practitioners. The changing social structures and values, as well as new developments in economic, political, and technological fields are creating sea-changes in the philosophy, strategic aims, operational practices, and structures of many organizations. These changes are particularly relevant to the service sector, as public demand for high standards increases, and organizations fight for both market share and public credibility. The journal specifically addresses solutions to these challenges from a global, multi-cultural, and multi-disciplinary perspective.
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