创新外包与与供应商合作的联合创新:战略关系-制度视角

IF 7.8 1区 管理学 Q1 BUSINESS
Joel Ma , Muammer Ozer
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引用次数: 0

摘要

越来越多的公司将新产品开发(NPD)外包给供应商,并与供应商联合开发新产品。我们从买方企业的角度出发,研究这两种新产品开发中的供应商合作如何影响买方企业的新产品绩效。我们采用战略关系-制度视角,研究作为关系因素的知识共享和作为制度因素的组织文化如何调节这些关系。我们对消费品行业跨国公司的 103 名供应链从业人员进行了调查。结果表明,在新产品开发过程中,两种类型的供应商合作都与新产品绩效呈正相关。他们进一步发现,虽然知识共享并不能调节将新产品开发外包给供应商与新产品绩效之间的关系,但却能积极调节与供应商共同开发新产品与新产品绩效之间的关系。他们还表明,当买方企业强调组织文化中的民主维度时,将新产品开发外包给供应商与新产品绩效之间的关系更强,而当买方企业不强调组织文化中的民主维度时,与供应商共同开发新产品与新产品绩效之间的关系更强。我们承认研究的局限性,并讨论了其研究和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Innovation outsourcing versus joint innovation in collaboration with suppliers: A strategic relational-institutional perspective

Companies are increasingly outsourcing their new product development (NPD) to their suppliers and jointly developing their new products with them. From the perspective of buyer firms, we study how these two types of supplier collaboration in NPD influence the buyer firms' new product performance. Using a strategic relational-institutional perspective, we study how knowledge sharing, as a relational factor, and organizational culture, as an institutional factor, can moderate these relationships. We surveyed 103 supply-chain practitioners from multinational firms operating in the consumer products industry. The results showed that both types of supplier collaboration in NPD were positively associated with new product performance. They further showed that while knowledge sharing did not moderate the relationship between outsourcing NPD to suppliers and new product performance, it positively moderated the relationship between co-developing new products with suppliers and new product performance. They also showed that while the relationship between outsourcing NPD to suppliers and new product performance was stronger when buyer firms emphasized the adhocracy dimension of organizational culture, the relationship between co-developing new products with suppliers and new product performance was stronger when they did not emphasize it. We acknowledge the limitations of our study and discuss its research and practical implications.

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来源期刊
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍: Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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