{"title":"波兰户外广告中的英语--对波兰文化活动广告的语言景观分析","authors":"Marta Dąbrowska","doi":"10.24425/kn.2024.149615","DOIUrl":null,"url":null,"abstract":"The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre.","PeriodicalId":489316,"journal":{"name":"Kwartalnik Neofilologiczny","volume":"17 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"English in Polish outdoor advertising a linguistic landscape analysis of Polish advertisements of cultural events\",\"authors\":\"Marta Dąbrowska\",\"doi\":\"10.24425/kn.2024.149615\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre.\",\"PeriodicalId\":489316,\"journal\":{\"name\":\"Kwartalnik Neofilologiczny\",\"volume\":\"17 2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-05-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Kwartalnik Neofilologiczny\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.24425/kn.2024.149615\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Kwartalnik Neofilologiczny","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.24425/kn.2024.149615","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
English in Polish outdoor advertising a linguistic landscape analysis of Polish advertisements of cultural events
The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre.
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