酒店生态标签可信度与绿色 WOM 行为之间的多重中介效应

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-05-23 DOI:10.1080/19368623.2024.2356524

Saeid Nosrati, Levent Altinay, Mahlagha Darvishmotevali

引用次数: 0

摘要

本研究探讨了酒店生态标签可信度（HELC）对顾客绿色口碑行为的影响，并通过生物圈价值观和利己主义价值观、亲环境价值观和亲环境价值观三重中介效应，探讨了酒店生态标签可信度对顾客绿色口碑行为的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.