{"title":"商业中的文化桥梁:跨文化 B2B 关系的重要回顾与未来方向","authors":"Prathamesh Kittur , Shailja Agarwal","doi":"10.1016/j.jbusres.2024.114721","DOIUrl":null,"url":null,"abstract":"<div><p>With the coming of age of business‐to‐business (B2B) marketing in the last three decades, the influence of culture on cross-cultural B2B relationships has received considerable attention in the academic literature in recent years. Despite the efforts, the research domain suffers from theoretical limitations, fragmented efforts, and practical concerns, which need attention. This article aims to consolidate the existing knowledge by unpacking the evolution of this research domain over time and to provide grounds for future research. Using the theory, context, characteristics, and methods (TCCM framework), we conduct a systematic literature review of 74 relevant articles published between 1993–2024 and critically evaluate the progression of research in this domain. We contribute to the existing pool of knowledge by investigating the theories, contexts, characteristics, and methods used in existing cross-cultural B2B research and offer concrete suggestions for upcoming research in the domain. Further, we also advance a conceptual framework that provides a comprehensive understanding of the key mediators, moderators, and outcomes of B2B relationships in a cross-cultural context, thus providing key avenues for future research.</p></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":null,"pages":null},"PeriodicalIF":10.5000,"publicationDate":"2024-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships\",\"authors\":\"Prathamesh Kittur , Shailja Agarwal\",\"doi\":\"10.1016/j.jbusres.2024.114721\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>With the coming of age of business‐to‐business (B2B) marketing in the last three decades, the influence of culture on cross-cultural B2B relationships has received considerable attention in the academic literature in recent years. Despite the efforts, the research domain suffers from theoretical limitations, fragmented efforts, and practical concerns, which need attention. This article aims to consolidate the existing knowledge by unpacking the evolution of this research domain over time and to provide grounds for future research. Using the theory, context, characteristics, and methods (TCCM framework), we conduct a systematic literature review of 74 relevant articles published between 1993–2024 and critically evaluate the progression of research in this domain. We contribute to the existing pool of knowledge by investigating the theories, contexts, characteristics, and methods used in existing cross-cultural B2B research and offer concrete suggestions for upcoming research in the domain. Further, we also advance a conceptual framework that provides a comprehensive understanding of the key mediators, moderators, and outcomes of B2B relationships in a cross-cultural context, thus providing key avenues for future research.</p></div>\",\"PeriodicalId\":15123,\"journal\":{\"name\":\"Journal of Business Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":10.5000,\"publicationDate\":\"2024-05-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S014829632400225X\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S014829632400225X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships
With the coming of age of business‐to‐business (B2B) marketing in the last three decades, the influence of culture on cross-cultural B2B relationships has received considerable attention in the academic literature in recent years. Despite the efforts, the research domain suffers from theoretical limitations, fragmented efforts, and practical concerns, which need attention. This article aims to consolidate the existing knowledge by unpacking the evolution of this research domain over time and to provide grounds for future research. Using the theory, context, characteristics, and methods (TCCM framework), we conduct a systematic literature review of 74 relevant articles published between 1993–2024 and critically evaluate the progression of research in this domain. We contribute to the existing pool of knowledge by investigating the theories, contexts, characteristics, and methods used in existing cross-cultural B2B research and offer concrete suggestions for upcoming research in the domain. Further, we also advance a conceptual framework that provides a comprehensive understanding of the key mediators, moderators, and outcomes of B2B relationships in a cross-cultural context, thus providing key avenues for future research.
期刊介绍:
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.