Towards a sociology of recurrent events. Constellations of cultural change around Eurovision in 18 countries (1981–2021)

Sociologists usually conceptualize events as unexpected occurrences bringing about long-lasting transformations of social structures. Following this definition, most empirical studies of events focus on pre/post-measurement strategies. Yet not all events are unexpected (e.g., Eurovision, Oscar nominations, the Olympics). Moreover, pre/post-measurements cannot capture the temporality in which meaning-making processes unfold nor account for the overlap between various events. We address these shortcomings by introducing the concept of ‘recurrent events,’ defined as events occurring with regular and recurrent cadence, charging collective effervescence and anticipation among audiences. Drawing from resonance theory, we conceptualize constellations of cultural change happening around recurrent events. We provide an empirical proof-of-concept, focusing on the case of the Eurovision Song Contest. To do so, we build a unique dataset of Eurovision lyrics and public attitudes in 18 European countries between 1981 and 2021 to study the relationships between attitudes about sexual and gender identity and national identity and the corresponding narratives presented at Eurovision. Our findings complicate common assumptions about the duality of events, by highlighting six different configurations of cultural change. We demonstrate how the concept of recurrent events contributes to the literature on events, consider the theoretical and methodological implications, and provide recommendations for future research.