{"title":"人工智能与消费者行为:从预测性人工智能到生成性人工智能","authors":"Erik Hermann , Stefano Puntoni","doi":"10.1016/j.jbusres.2024.114720","DOIUrl":null,"url":null,"abstract":"<div><p>Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence (GenAI), the research community and the general public have been captivated by GenAI’s remarkable advances in performance, and its ability to both imitate and, in some respects, surpass human capabilities. This paper offers a comprehensive analysis of the impact of AI on consumer behavior, focusing on the two pivotal phases of AI development over the past 15 years. We start by reviewing the extensively researched, yet still growing, field of algorithmic predictions and decision-making, alongside the varied positive and negative consumer reactions it elicits. Subsequently, we delve into the just emerging field of GenAI. Here, we differentiate between Convergent Thinking GenAI, which is more domain-specific and geared towards pre-defined task completion, and Divergent Thinking GenAI, which is more domain-general and oriented towards new task fulfillment. For each of these realms, we identify key areas for future investigation.</p></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":null,"pages":null},"PeriodicalIF":10.5000,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Artificial intelligence and consumer behavior: From predictive to generative AI\",\"authors\":\"Erik Hermann , Stefano Puntoni\",\"doi\":\"10.1016/j.jbusres.2024.114720\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence (GenAI), the research community and the general public have been captivated by GenAI’s remarkable advances in performance, and its ability to both imitate and, in some respects, surpass human capabilities. This paper offers a comprehensive analysis of the impact of AI on consumer behavior, focusing on the two pivotal phases of AI development over the past 15 years. We start by reviewing the extensively researched, yet still growing, field of algorithmic predictions and decision-making, alongside the varied positive and negative consumer reactions it elicits. Subsequently, we delve into the just emerging field of GenAI. Here, we differentiate between Convergent Thinking GenAI, which is more domain-specific and geared towards pre-defined task completion, and Divergent Thinking GenAI, which is more domain-general and oriented towards new task fulfillment. For each of these realms, we identify key areas for future investigation.</p></div>\",\"PeriodicalId\":15123,\"journal\":{\"name\":\"Journal of Business Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":10.5000,\"publicationDate\":\"2024-05-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0148296324002248\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296324002248","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Artificial intelligence and consumer behavior: From predictive to generative AI
Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence (GenAI), the research community and the general public have been captivated by GenAI’s remarkable advances in performance, and its ability to both imitate and, in some respects, surpass human capabilities. This paper offers a comprehensive analysis of the impact of AI on consumer behavior, focusing on the two pivotal phases of AI development over the past 15 years. We start by reviewing the extensively researched, yet still growing, field of algorithmic predictions and decision-making, alongside the varied positive and negative consumer reactions it elicits. Subsequently, we delve into the just emerging field of GenAI. Here, we differentiate between Convergent Thinking GenAI, which is more domain-specific and geared towards pre-defined task completion, and Divergent Thinking GenAI, which is more domain-general and oriented towards new task fulfillment. For each of these realms, we identify key areas for future investigation.
期刊介绍:
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.