探索体育旅游活动的战略多重杠杆作用:一项行动研究

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Rute Martins , Margarida Mascarenhas , Elsa Pereira
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引用次数: 0

摘要

体育赛事的战略规划应促进当地社区利益的最大化。鉴于可持续发展的目标,在主办地利益相关者感兴趣的其他方面中,体育赛事的杠杆作用必须整合经济、社会和环境视角,从而证明其多维度的广泛性。本研究的总体目标是促进和了解 2022 年在葡萄牙举办的国际公开水域游泳赛事的多方 面战略规划和实施过程,解决经济、社会、环境、合作伙伴和体育方面的问题。研究设计涵盖三个行动研究阶段:规划、实施和分析。数据收集结合了名义小组会议、实地观察、文件分析和访谈。定性分析采用了所收集数据的三角分析法,内容分析则使用 NVivo 软件进行。行动是针对经济、社会、环境、合作伙伴和体育等方面进行战略规划的,但主要侧重于经济和体育杠杆作用。除体育外,战略行动的实施确保了所有方面的可操作性。六项制约因素(如当地合作伙伴很少参与)和三项驱动因素(如杠杆协调小组的承诺和 权威)制约了战略杠杆的实施。未来体育赛事的战略规划应概述强化目的地形象的行动,将利益相关者的注意力集中在对自然属性的重视上。这项研究加强了对两个体育赛事所采用的多重杠杆方法的认识,强化了在上述层面之间实施交叉杠杆的必要性,以提高战略杠杆的成功率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring strategic multi-leveraging of sport tourism events: An action-research study

Strategic planning of sport events should promote the maximisation of local communities' benefits. Among other dimensions of interest to the host destination's stakeholders, given the aim of sustainable development, sport events leveraging must integrate economic, social and environmental perspectives, justifying its multidimensional extensiveness. The general objective of this study was to stimulate and understand the process of planning and implementing strategic multi-leverage of international open water swimming events hosted in Portugal, in 2022, addressing the economic, social, environmental, partners and sport dimensions.

This study employed a case study approach within an action-research methodology. The research design covered three action-research stages: planning, implementation and analysis. The data collection combined nominal group sessions, field observation, document analysis and interviews. The qualitative analysis used the triangulation of the data collected, and the content analysis was performed using the NVivo software.

Actions were strategically planned targeting economic, social, environmental, partners, and sport dimensions, albeit with a prominent focus on economic and sport leverage. Excluding sport, the implementation of strategic actions ensured all dimensions' operationalisation. Six constraints (e.g. little adherence from local partners) and three drivers (e.g. commitment and authority of the leverage coordinating team) conditioned the strategic leverage implementation. The strategic planning of future sport events should outline actions that intensify the destination’s image, focusing the attention of stakeholders on valuing the natural attributes. This study strengthened knowledge about the multi-leverage approach applied to two sport events, reinforcing the need to implement cross-leveraging among the aforementioned dimensions to enhance the success of strategic leverage.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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