对 "妇女、婴儿和儿童特殊补充营养计划 "参与者进行的数字在线杂货购物助手的多方法形成性评估。

IF 2.3 3区 医学 Q2 EDUCATION, SCIENTIFIC DISCIPLINES
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引用次数: 0

摘要

目标:评估农村低收入妇女对数字购物助手的接受程度:评估农村低收入妇女对数字购物助手的接受程度:设计:模拟购物体验、半结构式访谈和选择实验:环境:北卡罗来纳州中部农村地区妇女、婴儿和儿童特别补充营养计划诊所:从妇女、婴儿和儿童特别补充营养计划诊所招募的 30 名成年人(年龄≥18 岁):使用零售网上购物助手(ROSA)进行模拟杂货店购物体验,并对体验进行混合方法反馈:分析:通过演绎和归纳的定性内容分析,对访谈回答进行独立编码并确定主题和模式;对模拟购物体验和选择实验进行定量分析:大多数参与者喜欢 ROSA(28/30,93%),并认为它很有帮助,有可能改变他们在不同食品类别和结账时的购买行为。零售网购助手的提醒和建议可以减少不健康的购物习惯,并使食品选择多样化。参与者希望得到动态建议和对各种健康状况的帮助。参与者更喜欢具有种族包容性、平易近人、卡通形象和临床着装的角色:这项形成性研究表明,ROSA 可以成为促进农村购物者健康网上购物的有益工具。未来的研究应进一步调查 ROSA 对饮食行为的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Multi-Method Formative Evaluation of a Digital Online Grocery Shopping Assistant Among Special Supplemental Nutrition Program for Women, Infants, and Children Participants

Objective

Assess the acceptability of a digital grocery shopping assistant among rural women with low income.

Design

Simulated shopping experience, semistructured interviews, and a choice experiment.

Setting

Rural central North Carolina Special Supplemental Nutrition Program for Women, Infants, and Children clinic.

Participants

Thirty adults (aged ≥18 years) recruited from a Special Supplemental Nutrition Program for Women, Infants, and Children clinic.

Phenomenon of Interest

A simulated grocery shopping experience with the Retail Online Shopping Assistant (ROSA) and mixed-methods feedback on the experience.

Analysis

Deductive and inductive qualitative content analysis to independently code and identify themes and patterns among interview responses and quantitative analysis of simulated shopping experience and choice experiment.

Results

Most participants liked ROSA (28/30, 93%) and found it helpful and likely to change their purchase across various food categories and at checkout. Retail Online Shopping Assistant's reminders and suggestions could reduce less healthy shopping habits and diversify food options. Participants desired dynamic suggestions and help with various health conditions. Participants preferred a racially inclusive, approachable, cartoon-like, and clinically dressed character.

Conclusions and Implications

This formative study suggests ROSA could be a beneficial tool for facilitating healthy online grocery shopping among rural shoppers. Future research should investigate the impact of ROSA on dietary behaviors further.

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来源期刊
CiteScore
4.20
自引率
11.50%
发文量
379
审稿时长
44 days
期刊介绍: The Journal of Nutrition Education and Behavior (JNEB), the official journal of the Society for Nutrition Education and Behavior, is a refereed, scientific periodical that serves as a global resource for all professionals with an interest in nutrition education; nutrition and physical activity behavior theories and intervention outcomes; complementary and alternative medicine related to nutrition behaviors; food environment; food, nutrition, and physical activity communication strategies including technology; nutrition-related economics; food safety education; and scholarship of learning related to these areas. The purpose of JNEB is to document and disseminate original research and emerging issues and practices relevant to these areas worldwide. The Journal of Nutrition Education and Behavior welcomes evidence-based manuscripts that provide new insights and useful findings related to nutrition education research, practice and policy. The content areas of JNEB reflect the diverse interests in nutrition and physical activity related to public health, nutritional sciences, education, behavioral economics, family and consumer sciences, and eHealth, including the interests of community-based nutrition-practitioners. As the Society''s official journal, JNEB also includes policy statements, issue perspectives, position papers, and member communications.
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