数字营销战略在推动业务增长、成功和客户体验方面的重要作用

Swapna Datta Khan, Madhukumar. B, Maria Antony Raj M, Dr. Karthick R, Dr Shagufta Parween, Dr Balamurugan S
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引用次数: 0

摘要

在当前的技术时代,企业遇到了一个重要的障碍,那就是如何有效地利用数字营销策略来刺激扩张、保证成就和提高客户满意度。在当今的数字时代,企业在网络领域面临着激烈的竞争,其中可见度、参与度和客户转化率至关重要。然而,一些公司在制定和实施符合其目标、吸引目标受众并提供可衡量结果的数字营销战略时面临挑战。一个重要的问题是,数字营销平台和技术的快速发展可能会淹没企业。为了提高竞争力并实现可持续发展,企业必须不断调整和修改战术,因为数字营销的本质错综复杂、瞬息万变。要解决这些困难,必须采取一套完整的战略,将数据驱动分析、创新内容创作和以客户为中心的态度结合起来。这样才能在数字领域提供与客户紧密联系的引人入胜的体验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Significant Role of Digital Marketing Strategies in Driving Business Growth, Success and Customer Experience
In the current era of technology, organizations encounter the crucial obstacle of efficiently utilizing digital marketing tactics to stimulate expansion, guarantee achievement, and improve client satisfaction. In today's digital era, companies face intense competitions in the online realm, where being visible, engaging, and converting customers are of utmost importance. Nevertheless, several firms have challenges in creating and implementing digital marketing strategies that are in line with their goals, appeal to their intended audience, and provide measurable outcomes. An important concern is the fast advancement of digital marketing platforms and technology, which may inundate firms. In order to be competitive and achieve sustainable development, companies must constantly adapt and modify their tactics due to the intricate and ever-changing nature of digital marketing. To tackle these difficulties, it is essential to adopt a complete strategy that combines data-driven analysis, innovative content creation, and a customer-focused attitude. This will enable the delivery of engaging experiences that connect with customers in the digital realm.
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