{"title":"Short-Form 中的 How-To:分析 TikTok 上短格式教学内容的框架","authors":"Julie A. Vera, David W. McDonald, M. Zachry","doi":"10.55177/tc152088","DOIUrl":null,"url":null,"abstract":"Purpose: TikTok’s rise in popularity has invited creators across a broad spectrum of interests to contribute content to the platform, including non-expert, instructional subject matter. Previously, technical communication scholars have described ways to assess video instruction\n online, in relatively long-format lengths. Our project outlines a framework for assessing the video production qualities of instructional content across TikTok. Method: We performed a content analysis of existing frameworks and sets of heuristics for assessing long-format instructional\n videos. We then analyzed a set of instructional content found across the TikTok platform and analyzed them using previous frameworks. After comparing and contrasting, we developed a new framework for assessing short-format video instructional content. Results: After assessing long-format\n instructional video frameworks and instructional content found across TikTok, we found that many dimensions and heuristics from previous frameworks applied to short-format video. Unique to short-form video were the dimensions of tempo and level of detail, which describe the pacing of the video\n from a temporal perspective and the fidelity of instruction, respectively. Instruction on TikTok can take place without explicit step-by-step instruction. Conclusion: We found that many dimensions and heuristics from long-form frameworks carry over to short-form video, but there\n are features, social norms, and creative norms on TikTok that lend themselves well to “bite-sized” instruction.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":"10 9","pages":""},"PeriodicalIF":16.4000,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How-To in Short-Form: A Framework for Analyzing Short-Format Instructional Content on TikTok\",\"authors\":\"Julie A. Vera, David W. McDonald, M. Zachry\",\"doi\":\"10.55177/tc152088\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: TikTok’s rise in popularity has invited creators across a broad spectrum of interests to contribute content to the platform, including non-expert, instructional subject matter. Previously, technical communication scholars have described ways to assess video instruction\\n online, in relatively long-format lengths. Our project outlines a framework for assessing the video production qualities of instructional content across TikTok. Method: We performed a content analysis of existing frameworks and sets of heuristics for assessing long-format instructional\\n videos. We then analyzed a set of instructional content found across the TikTok platform and analyzed them using previous frameworks. After comparing and contrasting, we developed a new framework for assessing short-format video instructional content. Results: After assessing long-format\\n instructional video frameworks and instructional content found across TikTok, we found that many dimensions and heuristics from previous frameworks applied to short-format video. Unique to short-form video were the dimensions of tempo and level of detail, which describe the pacing of the video\\n from a temporal perspective and the fidelity of instruction, respectively. Instruction on TikTok can take place without explicit step-by-step instruction. Conclusion: We found that many dimensions and heuristics from long-form frameworks carry over to short-form video, but there\\n are features, social norms, and creative norms on TikTok that lend themselves well to “bite-sized” instruction.\",\"PeriodicalId\":1,\"journal\":{\"name\":\"Accounts of Chemical Research\",\"volume\":\"10 9\",\"pages\":\"\"},\"PeriodicalIF\":16.4000,\"publicationDate\":\"2024-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Accounts of Chemical Research\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.55177/tc152088\",\"RegionNum\":1,\"RegionCategory\":\"化学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CHEMISTRY, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.55177/tc152088","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
How-To in Short-Form: A Framework for Analyzing Short-Format Instructional Content on TikTok
Purpose: TikTok’s rise in popularity has invited creators across a broad spectrum of interests to contribute content to the platform, including non-expert, instructional subject matter. Previously, technical communication scholars have described ways to assess video instruction
online, in relatively long-format lengths. Our project outlines a framework for assessing the video production qualities of instructional content across TikTok. Method: We performed a content analysis of existing frameworks and sets of heuristics for assessing long-format instructional
videos. We then analyzed a set of instructional content found across the TikTok platform and analyzed them using previous frameworks. After comparing and contrasting, we developed a new framework for assessing short-format video instructional content. Results: After assessing long-format
instructional video frameworks and instructional content found across TikTok, we found that many dimensions and heuristics from previous frameworks applied to short-format video. Unique to short-form video were the dimensions of tempo and level of detail, which describe the pacing of the video
from a temporal perspective and the fidelity of instruction, respectively. Instruction on TikTok can take place without explicit step-by-step instruction. Conclusion: We found that many dimensions and heuristics from long-form frameworks carry over to short-form video, but there
are features, social norms, and creative norms on TikTok that lend themselves well to “bite-sized” instruction.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.