Short-Form 中的 How-To:分析 TikTok 上短格式教学内容的框架

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY
Julie A. Vera, David W. McDonald, M. Zachry
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引用次数: 0

摘要

目的:TikTok 的流行邀请了兴趣广泛的创作者为该平台贡献内容,包括非专业的教学主题。在此之前,技术传播学者已经介绍了评估在线视频教学的方法,这些视频的格式相对较长。我们的项目概述了一个框架,用于评估 TikTok 上教学内容的视频制作质量。方法:我们对评估长格式教学视频的现有框架和启发式方法进行了内容分析。然后,我们分析了 TikTok 平台上的一组教学内容,并使用以前的框架对其进行了分析。经过比较和对比,我们开发了一个新的短视频教学内容评估框架。结果在评估了长格式教学视频框架和 TikTok 上的教学内容后,我们发现以前框架中的许多维度和启发式方法都适用于短格式视频。短视频的独特之处在于 "节奏 "和 "细节程度 "这两个维度,它们分别从时间角度描述了视频的节奏和教学的保真度。TikTok 上的教学可以在没有明确步骤指导的情况下进行。结论我们发现,长视频框架中的许多维度和启发式方法都适用于短视频,但 TikTok 上的一些功能、社会规范和创作规范也非常适合 "一口式 "教学。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How-To in Short-Form: A Framework for Analyzing Short-Format Instructional Content on TikTok
Purpose: TikTok’s rise in popularity has invited creators across a broad spectrum of interests to contribute content to the platform, including non-expert, instructional subject matter. Previously, technical communication scholars have described ways to assess video instruction online, in relatively long-format lengths. Our project outlines a framework for assessing the video production qualities of instructional content across TikTok. Method: We performed a content analysis of existing frameworks and sets of heuristics for assessing long-format instructional videos. We then analyzed a set of instructional content found across the TikTok platform and analyzed them using previous frameworks. After comparing and contrasting, we developed a new framework for assessing short-format video instructional content. Results: After assessing long-format instructional video frameworks and instructional content found across TikTok, we found that many dimensions and heuristics from previous frameworks applied to short-format video. Unique to short-form video were the dimensions of tempo and level of detail, which describe the pacing of the video from a temporal perspective and the fidelity of instruction, respectively. Instruction on TikTok can take place without explicit step-by-step instruction. Conclusion: We found that many dimensions and heuristics from long-form frameworks carry over to short-form video, but there are features, social norms, and creative norms on TikTok that lend themselves well to “bite-sized” instruction.
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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