KNOWLEDGE MANAGEMENT IN LIGHT OF ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON IMPROVING THE PERFORMANCE OF THE HOTEL ORGANIZATION

Interest in the role played by artificial intelligence has increased in various fields, including the field of management in general and the service sector in particular, as most institutions seek to achieve first ranks in the level of competition. The research aims to identify the impact of knowledge management in light of artificial intelligence on improving the performance of the hotel organization. The case of the Rotana Babel five-star hotel in Baghdad was studied and a questionnaire was used to collect data for the research, which included 50 workers in the hotel at all job levels. The results showed the clear impact of knowledge management and artificial intelligence in improving Hotel performance: The study recommended paying attention to the applications of artificial intelligence and its use in knowledge management in the hotel.