尼日利亚南部食品和饮料企业的节俭创新与商业成功

Ifekanandu C. C., Ihuoma C. I.
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引用次数: 0

摘要

本研究探讨了尼日利亚南部食品饮料公司的节俭创新与商业成功。研究采用了相关研究设计。研究对象包括尼日利亚南部所有 82 家注册食品饮料公司。分析单位由尼日利亚南部选定的食品饮料公司经理组成。样本量使用 Taro Yamene 公式确定。采用结构化问卷向受访者收集数据。对收集到的数据进行了统计分析,并使用皮尔逊乘积矩相关系数(PPMCC)对提出的假设进行了检验。使用 SPSS 软件程序 24 版对收集到的研究变量数据进行了相关分析。研究结果表明,价值创新与尼日利亚南部食品饮料企业的商业成功(销售增长和利润增长)有显著关系。这项研究还报告说,成本削减与尼日利亚南部食品饮料公司的业务成功(销售增长和利润增长)有显著的正相关关系。研究还发现,技术创新与尼日利亚南部食品饮料公司的业务成功(销售增长和利润增长)有显著关系。基于这些发现,得出的结论是,节俭创新是尼日利亚南部食品和饮料公司业务成功的重要预测因素。根据研究结果和结论,建议尼日利亚南部食品和饮料公司实行节俭创新,因为这将提高尼日利亚南部食品和饮料公司的业务成功率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Frugal Innovation and Business Success of Food and Beverage Firms in South-South Nigeria
This study examined frugal innovation and business success of food and beverage firms in South-South Nigeria. The study employed the correlational research design. The population of this study consisted of all the 82 registered food and beverage firms in South-South Nigeria. The unit of analysis was made up of managers of the selected food and beverage firms in South-South Nigeria. The sample size was determined using the Taro Yamene’s formula. A structured questionnaire was used to elicit data from the respondents. The data collected were analyzed statistically while the Pearson Product Moment Correlation Coefficient (PPMCC) was used to test the formulated hypotheses. The SPSS software program version 24 was used to correlate the data collected on the study variables. The findings revealed that value innovation has a significant relationship with business success (sales growth and profitability growth) of food and beverage firms in South-South Nigeria. This study also reported that cost cutting advancement has significant positive with business success (sales growth and profitability growth) of food and beverage firms in South-South Nigeria. The study equally revealed that technological innovation has a significant relationship with business success (sales growth and profitability growth) of food and beverage firms in South-South Nigeria. Based on these findings, it was concluded that frugal innovation is a significant predictor of business success of food and beverage firms in South-South Nigeria. Based on the findings and conclusion, it was recommended that food and beverage firms in South-South Nigeria should practice frugal innovation as it would enhance business success of food and beverage firms in South-South Nigeria.
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