是什么驱动了小型服装零售商的忠诚度？

IF 1.3 Q3 FAMILY STUDIES

Family & Consumer Sciences Research Journal Pub Date : 2024-05-03 DOI:10.1111/fcsr.12511

Jaeha Lee

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引用次数: 0

摘要

本研究探讨了可能对小型服装零售商表现出忠诚度的顾客的特征，特别关注享乐型购物价值观与忠诚度之间的联系。研究采用定量研究方法，通过问卷调查收集数据。参与者的标准是(1) 美国居民；(2) 18 岁或以上；(3) 服装购物者。对小型服装零售商的态度忠诚度是所有六种享乐主义购物价值观与对小型服装零售商的行为忠诚度之间的中介。信任能够积极调节态度忠诚度对小型服装零售商行为忠诚度的影响。

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What drives loyalty in small apparel retailers?

This study explores the characteristics of customers who are likely to demonstrate loyalty toward small apparel retailers, specifically focusing on the connection between hedonic shopping values and loyalty. A quantitative research approach was used, employing a questionnaire survey to collect data. Participant criteria were: (1) US residency, (2) 18 years or older, and (3) apparel shoppers. Attitudinal loyalty toward small apparel retailers acts as a mediator between the influence of all six hedonic shopping values and behavioral loyalty toward small apparel retailers. Trust positively moderates the impact of attitudinal loyalty on behavioral loyalty toward small apparel retailers.

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来源期刊

Family & Consumer Sciences Research Journal FAMILY STUDIES-

CiteScore

1.70

自引率

28.60%

发文量

期刊介绍： Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.