HIGHER EDUCATION VALUES THAT CAN LEAD TO EXCELLENCE: A COMPARATIVE ANALYSIS

Education is an important subject and over the years there have been many discussions surrounding the concept. As society evolves, each university and college adapt and aligns to their environment, taking into consideration the pedagogical new approaches, technological advancements, and societal shifting demands. Just as in other organizations, the culture of each university is formed by the beliefs, values, and attitudes of their employees, causing a shift in the environment-based morals and actions taken by these employees. This article begins by examining the importance of values and factors that can lead to different outcomes and values promoted and presented by universities and colleges based on the environment they are part of. The list of best universities was obtained after combining the ranks from three different sites that provide a detailed look and enable the identification of the best universities. The values assumed and promoted by the best universities in Europe and Romania were identified on websites (if the site had a section entitled “Mission, Vision and Values”) or documents, also available on sites (such as Strategic Plans and University Charter). The article aims to identify, compare, and analyze the values promoted and upheld by European best universities along with Romanian best universities, and lastly to use Artificial Intelligence that has become more present and used in current times to find out the answer to the question “What are the higher education values?”.