消费者研究方法的未来：前瞻性回顾的启示

IF 8.3 2区材料科学 Q1 MATERIALS SCIENCE, MULTIDISCIPLINARY

ACS Applied Materials & Interfaces Pub Date : 2024-05-15 DOI:10.1093/jcr/ucae017

Stacy Wood

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引用次数: 0

摘要

本文回顾了《消费者研究期刊》50 年来的研究方法，并采访了该领域最受尊敬的方法论专家，旨在为消费者研究领域的学者们提供一套核心的最佳实践方法。从概念有效性等长期存在的问题，到数据完整性和可复制性等新出现的问题，专家们提出的建议可以帮助学者们改进研究问题的方法，提供能增强信心的实证证据，使用新工具使研究更具包容性或更能描述 "真实世界"，并努力成为思想领袖。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

Looking back at 50 years of Journal of Consumer Research methods and interviewing some of the field’s most respected methodologists, this article seeks to craft a core set of best practices for scholars in consumer research. From perennial issues like conceptual validity to emerging issues like data integrity and replicability, the advice offered by our experts can help scholars improve the way they approach their research questions, provide empirical evidence that instills confidence, use new tools to make research more inclusive or descriptive of the “real world,” and seek to become thought leaders.

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来源期刊

ACS Applied Materials & Interfaces 工程技术-材料科学：综合

CiteScore

16.00

自引率

6.30%

发文量

4978

审稿时长

1.8 months

期刊介绍： ACS Applied Materials & Interfaces is a leading interdisciplinary journal that brings together chemists, engineers, physicists, and biologists to explore the development and utilization of newly-discovered materials and interfacial processes for specific applications. Our journal has experienced remarkable growth since its establishment in 2009, both in terms of the number of articles published and the impact of the research showcased. We are proud to foster a truly global community, with the majority of published articles originating from outside the United States, reflecting the rapid growth of applied research worldwide.