美国犹他州东南部门户社区的旅游供需情况

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Eunjung Yang , Jordan W. Smith
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引用次数: 0

摘要

尽管户外休闲和旅游业推动了许多门户和自然美化地区(GNARs)的经济发展,但这些地区的社区领导者往往对如何战略性地投资资源缺乏清晰的认识,从而导致资产组合的平衡,满足市场需求。本研究调查了犹他州东南部 GNARs 的户外娱乐和旅游业的供需关系。我们通过经济、环境、基础设施和社会文化四个资产类别来描述供应资产的特征。我们利用毗邻国家公园和其他公共土地的门户社区的地理标记社交媒体来量化户外休闲和旅游需求。我们的分析表明,环境资产(历史小径、观景点、靠近国家公园的地方,特别是露营地)与户外休闲和旅游需求高度显著相关。这些发现可以指导地方、州、地区和联邦官员对符合市场需求的旅游资产进行战略性投资。例如,在整个研究区域进行战略性投资,开发能够展示该地区壮观的红岩和沙漠景观的观景点,以及游客可以作为探险基地的露营地,都有可能在游客量方面获得显著和积极的回报。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism supply and demand in the gateway communities of southeastern Utah (USA)

Although outdoor recreation and tourism drive the economies of many gateway and natural amenity regions (GNARs), community leaders in these areas often lack a clear understanding of how to strategically invest in resources in ways that lead to a balanced portfolio of assets that meets market demands. This research investigates the relationship between the supply of and demand for outdoor recreation and tourism in GNARs across southeastern Utah. We characterize supply assets using four asset classes: economic, environmental, infrastructural, and sociocultural. We quantify the demand for outdoor recreation and tourism using geotagged social media in gateway communities adjacent to national parks and other public lands. Our analysis revealed environmental assets (historic trails, viewpoints, proximity to national parks, and campsites specifically) are highly and significantly correlated with outdoor recreation and tourism demand. The findings can guide local, state, regional, and federal officials in strategically investing in tourism assets that align with market demands. For example, strategic investments across the study area in the development of viewpoints that showcase the region's spectacular red rock and desert landscapes, as well as campsites where visitors can base their explorations, are likely to see significant and positive returns in terms of visitation.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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