相信 COVID-19 错误信息对跨境旅游的不同影响

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Collins Opoku Antwi , Seth Yeboah Ntim , Jianzhen Zhang , Eric Adom Asante , Adjei Peter Darko , Jun Ren
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引用次数: 0

摘要

在大流行病期间,在病原体危险和不信任的氛围中,错误信息会诱发惩罚病原体来源地的冲动。本研究利用多波数据(美国样本:N = 351)研究了 COVID-19 起源信念(即认为病毒是人类制造的)对接待和旅游结果的影响。研究结果表明,COVID-19 起源信念(COVID-19 错误信息)对游客和居民的接近-回避行为的不同影响最好通过双重解释机制来模拟。具体来说,COVID-19 起源信念与旅游敌意正相关,但与目的地形象和居民好客负相关。COVID-19 起源信念对游客访问意愿的正向间接影响是由旅游敌意传递的。相反,COVID-19 原产地信念对游客访问意愿和居民好客程度的负向间接影响则由目的地形象传递。游客和居民的教育水平调节了直接和间接的正负效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Divergent impact of belief in COVID-19 misinformation on cross-border tourism

In an atmosphere of pathogen danger and mistrust during a pandemic, misinformation can induce the urge to penalize the pathogen's origin-destination. This study exams the effect of COVID-19 origin belief (that is, the belief that the virus is human-engineered) on hospitality and tourism outcomes using multi-wave data (U.S. sample: N = 351). The findings suggest that the diverse impact of COVID-19 origin belief (COVID-19 misinformation) on tourists and residents' approach-avoid behaviors can best be modeled in dual explanatory mechanisms. Specifically, COVID-19 origin belief relates to tourism animosity positively but has a negative association with destination image and resident hospitality. The positive indirect effect of COVID-19 origin belief on tourists' willingness to visit is transmitted by tourism animosity. In contrast, the negative indirect effect of COVID-19 origin belief on tourists' willingness to visit and resident hospitality is transmitted by destination image. Tourists and residents' level of education moderates the positive and negative direct and indirect effects.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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