The Role of Stimulus Uncertainty and Curiosity in Attention Control.

Most cognitive psychological studies assume that participants in lab-based tasks maintain a single goal based on task instructions. However, people can be motivated by other factors, such as curiosity. We examined if people attend to seemingly task-irrelevant information out of curiosity by manipulating stimulus uncertainty in a cueing paradigm. Participants were presented with an abrupt-onset cue followed by a letter target (E or H). Next, a mask either at the target location (low uncertainty) or at all four locations (high uncertainty) was shown. We expected high uncertainty to induce a state of curiosity that in turn influences the processing of the cue. Cueing effects were greater in the high-uncertainty condition compared to the low-uncertainty condition. In Experiment 2, we additionally elicited self-report ratings on curiosity. In sum, target-specific uncertainty leads to greater processing of task-irrelevant peripheral cues across two experiments. We tentatively conclude that uncertainty modulates attention control and further research is necessary to examine if this is indeed due to curiosity induced by uncertainty.