Shan Zhang , Weifang Liu , Tingting Zhang , Wei Han , Yupeng Zhu
{"title":"不一致的危害：用户生成和营销生成的照片对酒店预订意向的影响","authors":"Shan Zhang , Weifang Liu , Tingting Zhang , Wei Han , Yupeng Zhu","doi":"10.1016/j.tmp.2024.101249","DOIUrl":null,"url":null,"abstract":"<div><p>User-generated photos (UGPs) and marketer-generated photos (MGPs) play a crucial role in reducing uncertainty during hotel booking. However, inconsistencies between these two sources of information can lead to negative consequences. This study employs the elaboration likelihood model (ELM) and Cognitive Dissonance Theory to construct two paths through which inconsistent information from UGPs and MGPs affects hotel booking intention, validated through a study with four contextual experiments involving 810 participants. Inconsistent information significantly negatively impact hotel booking intention. Perceived risk and negative emotions mediate the inconsistent effects of content and color, respectively. When price preferences are high (vs. low), the effect of inconsistent information on booking intentions is stronger. Furthermore, tourists with hedonic (vs. utilitarian) motives are less tolerant of inconsistent information. This study contributes significantly to the theoretical framework of online marketing and emphasizes the importance of considering the impact of inconsistent information on tourists in practical marketing activities.</p></div>","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":"51 ","pages":"Article 101249"},"PeriodicalIF":7.3000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Harms of inconsistency: The impact of user-generated and marketing-generated photos on hotel booking intentions\",\"authors\":\"Shan Zhang , Weifang Liu , Tingting Zhang , Wei Han , Yupeng Zhu\",\"doi\":\"10.1016/j.tmp.2024.101249\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>User-generated photos (UGPs) and marketer-generated photos (MGPs) play a crucial role in reducing uncertainty during hotel booking. However, inconsistencies between these two sources of information can lead to negative consequences. This study employs the elaboration likelihood model (ELM) and Cognitive Dissonance Theory to construct two paths through which inconsistent information from UGPs and MGPs affects hotel booking intention, validated through a study with four contextual experiments involving 810 participants. Inconsistent information significantly negatively impact hotel booking intention. Perceived risk and negative emotions mediate the inconsistent effects of content and color, respectively. When price preferences are high (vs. low), the effect of inconsistent information on booking intentions is stronger. Furthermore, tourists with hedonic (vs. utilitarian) motives are less tolerant of inconsistent information. This study contributes significantly to the theoretical framework of online marketing and emphasizes the importance of considering the impact of inconsistent information on tourists in practical marketing activities.</p></div>\",\"PeriodicalId\":48141,\"journal\":{\"name\":\"Tourism Management Perspectives\",\"volume\":\"51 \",\"pages\":\"Article 101249\"},\"PeriodicalIF\":7.3000,\"publicationDate\":\"2024-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism Management Perspectives\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2211973624000321\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management Perspectives","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211973624000321","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Harms of inconsistency: The impact of user-generated and marketing-generated photos on hotel booking intentions
User-generated photos (UGPs) and marketer-generated photos (MGPs) play a crucial role in reducing uncertainty during hotel booking. However, inconsistencies between these two sources of information can lead to negative consequences. This study employs the elaboration likelihood model (ELM) and Cognitive Dissonance Theory to construct two paths through which inconsistent information from UGPs and MGPs affects hotel booking intention, validated through a study with four contextual experiments involving 810 participants. Inconsistent information significantly negatively impact hotel booking intention. Perceived risk and negative emotions mediate the inconsistent effects of content and color, respectively. When price preferences are high (vs. low), the effect of inconsistent information on booking intentions is stronger. Furthermore, tourists with hedonic (vs. utilitarian) motives are less tolerant of inconsistent information. This study contributes significantly to the theoretical framework of online marketing and emphasizes the importance of considering the impact of inconsistent information on tourists in practical marketing activities.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
