下载食欲?研究与最喜爱的社交媒体美食影响者之间的寄生社会关系在粉丝饮食失调行为中的作用

IF 2.9 3区 医学 Q2 PSYCHIATRY
Reza Shabahang, Sohee Kim, Xiuhan Chen, Mara S. Aruguete, Ágnes Zsila
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引用次数: 0

摘要

目的 虽然已经开展了许多关于与社交媒体上的食品影响者之间的寄生社会关系(PSR)的营销结果的调查,但很少有人关注这些单方面的情感纽带对追随者的饮食态度和习惯的潜在贡献。根据 "寄生社会理论"(Parasocial Theory),我们研究了与食物影响者之间的寄生社会依恋关系在预测饮食失调、食物成瘾和放牧方面的作用。为了提高寄生社会依恋测量的准确性,研究人员开发了一个简短的自我报告量表,以测量社交媒体用户通过社交媒体与他们最喜爱的食物影响者在一定距离上的相互了解、关注和调整的感觉。结果 8 个项目的 "与最喜爱的食物影响者的寄生社会关系量表"(PSRFFIS)显示出单维结构,具有良好的内容效度、建构效度和内部一致性。在性别差异方面,男性对其最喜爱的食品影响者表现出更强的寄生关系。将年龄、性别和主观社会地位作为控制变量进行调整后,与最喜爱的食物影响者的寄生关系部分解释了进食障碍症状的严重程度、食物成瘾和放牧。这凸显了与媒体相关的因素,如与美食影响者的 PSR,是数字时代饮食习惯失调的潜在驱动因素,尤其是在伊朗这样饮食失调现象普遍的国家。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Downloading appetite? Investigating the role of parasocial relationship with favorite social media food influencer in followers’ disordered eating behaviors

Purpose

Although a number of investigations have been carried out on the marketing outcomes of parasocial relationships (PSR) with food influencers on social media, little attention has been paid to the potential contribution of these one-sided emotional bonds to followers’ eating attitudes and habits. Drawing on the Parasocial Theory, the role of parasocial attachment with food influencers was investigated in predicting eating disorders, food addiction, and grazing. To increase the accuracy of PSR measurement, a brief self-report scale was developed to gauge social media users’ feelings of mutual awareness, attention, and adjustment with their favorite food influencer at a distance through social media.

Methods

Participants were a convenience sample of 405 Iranian social media users (231women; Mage = 28.16, SDage = 9.40), who followed a favorite food influencer on social media.

Results

The 8-item Parasocial Relationship with Favorite Food Influencer Scale (PSRFFIS) revealed a unidimensional structure with excellent content and construct validity and internal consistency. Regarding gender differences, men showed stronger parasocial attachment to their favorite food influencers. Adjusting age, gender, and subjective social status as control variables, PSR with favorite food influencers partially contributed to the explanation of eating disorder symptom severity, food addiction, and grazing.

Conclusion

These findings show that PSR with favorite food influencers appears to be associated with followers’ craving for food, which, in turn, may contribute to maladaptive eating habits. This highlights media-related factors, such as PSR with food influencers, as potential drivers of dysfunctional eating habits in the digital age, particularly in countries like Iran where disordered eating is prevalent.

Level of evidence

Level V—based on cross-sectional data (correlational study; scale development)

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来源期刊
CiteScore
6.50
自引率
10.30%
发文量
170
审稿时长
>12 weeks
期刊介绍: Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity is a scientific journal whose main purpose is to create an international forum devoted to the several sectors of eating disorders and obesity and the significant relations between them. The journal publishes basic research, clinical and theoretical articles on eating disorders and weight-related problems: anorexia nervosa, bulimia nervosa, subthreshold eating disorders, obesity, atypical patterns of eating behaviour and body weight regulation in clinical and non-clinical populations.
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