Kristin Jürkenbeck , Luisma Sanchez-Siles , Michael Siegrist
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Nutri-Score and Eco-Score: Consumers' trade-offs when facing two sustainability labels
To communicate sustainability or nutritional information about foods, labels are often used. Little is known whether these labels could result in biased perceptions when used simultaneously. Therefore, we conducted a 2 (Nutri-Score; no, yes) x 2 (Eco-Score; no, yes) experiment in which participants’ perceived healthiness and environmental friendliness were measured. Four different foods were used that had Nutri-Score and Eco-Scores high/high, high/low, low/high, and low/low ratings. Data was collected from an online survey of 1,061 consumers in Germany. A between-subjects design to assess the interaction effects between the Nutri-Score and the Eco-Score on four food products was implemented. The results show that the Nutri-Score and Eco-Score influence each other’s perceived healthiness and perceived environmental impact assessment of consumers. The labels may, therefore, potentially result in biased perceptions of the healthiness and environmental friendliness of certain foods.
期刊介绍:
Food Quality and Preference is a journal devoted to sensory, consumer and behavioural research in food and non-food products. It publishes original research, critical reviews, and short communications in sensory and consumer science, and sensometrics. In addition, the journal publishes special invited issues on important timely topics and from relevant conferences. These are aimed at bridging the gap between research and application, bringing together authors and readers in consumer and market research, sensory science, sensometrics and sensory evaluation, nutrition and food choice, as well as food research, product development and sensory quality assurance. Submissions to Food Quality and Preference are limited to papers that include some form of human measurement; papers that are limited to physical/chemical measures or the routine application of sensory, consumer or econometric analysis will not be considered unless they specifically make a novel scientific contribution in line with the journal''s coverage as outlined below.