Unlocking the Potential: A Comprehensive Analysis of the Technological Properties and Consumer Perception of Shampoo Enriched with Patchouli Extract and Allantoin

Amidst a growing shift towards eco-friendly choices in personal care products, the challenge of formulating herbal shampoos with efficacy comparable to synthetic counterparts persists. This study investigates the potential of incorporating patchouli extract and allantoin as additives in anti-dandruff shampoo formulations, assessing their impact on the technological properties of the product. With limited research on their efficacy, our investigation contributes valuable insights to the development of effective and consumer-friendly shampoos targeting dandruff concerns. Physicochemical characteristics (pH, surface tension, texture) were evaluated, alongside specific quality assessments such as wetting time, dirt dispersion, foaming, and cleaning action, in in vivo consumer research. Shampoo formulations incorporating 0.5% Patchoul’Up™ and 1% allantoin exhibited acceptable properties. However, the addition of plant-derived ingredients resulted in a beneficial decrease in surface tension (5.87%). Nevertheless, a decrease in cohesiveness (18%) over a 5-month period resulted in rheological changes, indicating potential instability (p < 0.05). While the consumer evaluation aligns with laboratory findings, continuous research is essential to ensure stability and validate the anti-dandruff potential of the formulation, both in vitro and in vivo. This involves expanding the number of volunteers, with a specific focus on individuals experiencing dandruff concerns, to assess the shampoo’s efficacy and impact on diverse user experiences.