展望未来

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS

ACS Applied Bio Materials Pub Date : 2024-04-03 DOI:10.37741/t.72.2.6

Binata Banerjee, Mohit Verma

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引用次数: 0

摘要

新型冠状病毒锁-解锁的高度传染性和全球经济的不确定性改变了旅游业的整体格局。为了吸引游客，有必要在后科维德经济时代修改目的地营销组织（DMO）的内容策略。本研究探讨了目的地营销组织社交媒体帖子的不同特征如何影响游客的在线参与。我们使用了 "不可思议的印度 "Facebook 官方账号在 2021 年 7 月至 2022 年 6 月期间发布的 876 篇帖子，通过这些帖子，我们使用点赞、评论和分享的数量来评估游客的 "参与度"。此外，我们还使用 LIWC 对帖子进行了基于语言特征的分类。结果表明，帖子的信息格式、信息吸引力、动机和时间导向对游客的在线参与度有很大影响。这些发现与信息传播相关，并为目的地管理组织提供了有价值的见解。旅游景点管理组织可以利用这项研究来设计其未来的信息，通过社交媒体帖子收集最大的参与度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Envisioning the Future

The highly contagious nature of the novel Coronavirus locks-unlocks and economic uncertainty around the world have changed the complete landscape of the tourism sector. To attract tourists, it is necessary to revise the content strategy of Destination Marketing Organizations (DMOs) in the post-Covid economy. This study explores how different characteristics of DMO’s social media posts influence tourists’ online engagement. We used 876 posts from July 2021 to June 2022 on the official Facebook handle of Incredible India, through which we assessed the tourists’ ‘engagement’, using the number of likes, comments, and shares. Additionally, linguistic features-based categorization of posts was done using LIWC. The results demonstrate that message format, message appeal, motives, and time orientation of posts significantly influence the tourists’ online engagement. These findings are relevant to information dissemination and provide valuable insights for DMOs. DMOs could use this study to design their future messages to gather maximum engagement through social media posts.

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来源期刊

ACS Applied Bio Materials Chemistry-Chemistry (all)

CiteScore

9.40

自引率

2.10%

发文量

464

期刊介绍： ACS Applied Bio Materials is an interdisciplinary journal publishing original research covering all aspects of biomaterials and biointerfaces including and beyond the traditional biosensing, biomedical and therapeutic applications. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important bio applications. The journal is specifically interested in work that addresses the relationship between structure and function and assesses the stability and degradation of materials under relevant environmental and biological conditions.