{"title":"框架对可持续行为的影响","authors":"Ya‐Ching Lee","doi":"10.1002/sd.2988","DOIUrl":null,"url":null,"abstract":"The impacts of climate change are profound and widespread. Investigating the impact of strategic climate change communication is crucial for informing effective communication strategies and ultimately driving meaningful action toward addressing climate change. This research aims to develop effective climate change communication on Facebook with the objective of fostering sustainable behavior. It seeks to accomplish this by evaluating the influence of strategic climate change frames on sustainable behavior intentions and examining the moderating effect of greenwash awareness. We conducted two experimental studies: A 10 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 710 responses and a 25 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 1586 responses. Results indicate that communication framed in natural well‐being, sustainable expertise, and environmental frames encouraged sustainable behavior more than other frames. Multiple frames are more persuasive than single frames in increasing the intention of sustainable action. Greenwash awareness exerts moderating impacts on the framing effects. The current research is the first exploration to shed light on framing strategies of climate change communications by taking non‐climate frames and greenwash awareness into consideration. We offer actionable insights into how enterprises can strategically use frames to improve performance and accountability in sustainable development.","PeriodicalId":9,"journal":{"name":"ACS Catalysis ","volume":"5 12","pages":""},"PeriodicalIF":11.3000,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Framing effects on sustainable behavior\",\"authors\":\"Ya‐Ching Lee\",\"doi\":\"10.1002/sd.2988\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The impacts of climate change are profound and widespread. Investigating the impact of strategic climate change communication is crucial for informing effective communication strategies and ultimately driving meaningful action toward addressing climate change. This research aims to develop effective climate change communication on Facebook with the objective of fostering sustainable behavior. It seeks to accomplish this by evaluating the influence of strategic climate change frames on sustainable behavior intentions and examining the moderating effect of greenwash awareness. We conducted two experimental studies: A 10 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 710 responses and a 25 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 1586 responses. Results indicate that communication framed in natural well‐being, sustainable expertise, and environmental frames encouraged sustainable behavior more than other frames. Multiple frames are more persuasive than single frames in increasing the intention of sustainable action. Greenwash awareness exerts moderating impacts on the framing effects. The current research is the first exploration to shed light on framing strategies of climate change communications by taking non‐climate frames and greenwash awareness into consideration. We offer actionable insights into how enterprises can strategically use frames to improve performance and accountability in sustainable development.\",\"PeriodicalId\":9,\"journal\":{\"name\":\"ACS Catalysis \",\"volume\":\"5 12\",\"pages\":\"\"},\"PeriodicalIF\":11.3000,\"publicationDate\":\"2024-04-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Catalysis \",\"FirstCategoryId\":\"93\",\"ListUrlMain\":\"https://doi.org/10.1002/sd.2988\",\"RegionNum\":1,\"RegionCategory\":\"化学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CHEMISTRY, PHYSICAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Catalysis ","FirstCategoryId":"93","ListUrlMain":"https://doi.org/10.1002/sd.2988","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}
The impacts of climate change are profound and widespread. Investigating the impact of strategic climate change communication is crucial for informing effective communication strategies and ultimately driving meaningful action toward addressing climate change. This research aims to develop effective climate change communication on Facebook with the objective of fostering sustainable behavior. It seeks to accomplish this by evaluating the influence of strategic climate change frames on sustainable behavior intentions and examining the moderating effect of greenwash awareness. We conducted two experimental studies: A 10 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 710 responses and a 25 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 1586 responses. Results indicate that communication framed in natural well‐being, sustainable expertise, and environmental frames encouraged sustainable behavior more than other frames. Multiple frames are more persuasive than single frames in increasing the intention of sustainable action. Greenwash awareness exerts moderating impacts on the framing effects. The current research is the first exploration to shed light on framing strategies of climate change communications by taking non‐climate frames and greenwash awareness into consideration. We offer actionable insights into how enterprises can strategically use frames to improve performance and accountability in sustainable development.
期刊介绍:
ACS Catalysis is an esteemed journal that publishes original research in the fields of heterogeneous catalysis, molecular catalysis, and biocatalysis. It offers broad coverage across diverse areas such as life sciences, organometallics and synthesis, photochemistry and electrochemistry, drug discovery and synthesis, materials science, environmental protection, polymer discovery and synthesis, and energy and fuels.
The scope of the journal is to showcase innovative work in various aspects of catalysis. This includes new reactions and novel synthetic approaches utilizing known catalysts, the discovery or modification of new catalysts, elucidation of catalytic mechanisms through cutting-edge investigations, practical enhancements of existing processes, as well as conceptual advances in the field. Contributions to ACS Catalysis can encompass both experimental and theoretical research focused on catalytic molecules, macromolecules, and materials that exhibit catalytic turnover.