框架对可持续行为的影响

IF 11.3 1区 化学 Q1 CHEMISTRY, PHYSICAL
ACS Catalysis Pub Date : 2024-04-06 DOI:10.1002/sd.2988
Ya‐Ching Lee
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引用次数: 0

摘要

气候变化的影响深远而广泛。调查战略性气候变化传播的影响对于制定有效的传播战略和最终推动有意义的应对气候变化行动至关重要。本研究旨在开发 Facebook 上有效的气候变化传播,以促进可持续行为。为了实现这一目标,我们评估了战略性气候变化框架对可持续行为意向的影响,并研究了绿色洗涤意识的调节作用。我们进行了两项实验研究:10(框架)×2(绿色洗涤意识:高与低)的主体间实验,共有 710 个回答;25(框架)×2(绿色洗涤意识:高与低)的主体间实验,共有 1586 个回答。结果表明,与其他框架相比,以自然福祉、可持续专业知识和环境框架为框架的传播更能鼓励可持续行为。在提高可持续行动意向方面,多重框架比单一框架更具说服力。绿色洗涤意识对框架效应有调节作用。目前的研究是首次通过考虑非气候框架和 "洗绿 "意识来揭示气候变化传播框架策略的探索。我们为企业如何战略性地使用框架来提高可持续发展的绩效和责任提供了可操作的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Framing effects on sustainable behavior
The impacts of climate change are profound and widespread. Investigating the impact of strategic climate change communication is crucial for informing effective communication strategies and ultimately driving meaningful action toward addressing climate change. This research aims to develop effective climate change communication on Facebook with the objective of fostering sustainable behavior. It seeks to accomplish this by evaluating the influence of strategic climate change frames on sustainable behavior intentions and examining the moderating effect of greenwash awareness. We conducted two experimental studies: A 10 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 710 responses and a 25 (frames) x 2 (greenwash awareness: high vs. low) between‐subject experiment with 1586 responses. Results indicate that communication framed in natural well‐being, sustainable expertise, and environmental frames encouraged sustainable behavior more than other frames. Multiple frames are more persuasive than single frames in increasing the intention of sustainable action. Greenwash awareness exerts moderating impacts on the framing effects. The current research is the first exploration to shed light on framing strategies of climate change communications by taking non‐climate frames and greenwash awareness into consideration. We offer actionable insights into how enterprises can strategically use frames to improve performance and accountability in sustainable development.
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来源期刊
ACS Catalysis
ACS Catalysis CHEMISTRY, PHYSICAL-
CiteScore
20.80
自引率
6.20%
发文量
1253
审稿时长
1.5 months
期刊介绍: ACS Catalysis is an esteemed journal that publishes original research in the fields of heterogeneous catalysis, molecular catalysis, and biocatalysis. It offers broad coverage across diverse areas such as life sciences, organometallics and synthesis, photochemistry and electrochemistry, drug discovery and synthesis, materials science, environmental protection, polymer discovery and synthesis, and energy and fuels. The scope of the journal is to showcase innovative work in various aspects of catalysis. This includes new reactions and novel synthetic approaches utilizing known catalysts, the discovery or modification of new catalysts, elucidation of catalytic mechanisms through cutting-edge investigations, practical enhancements of existing processes, as well as conceptual advances in the field. Contributions to ACS Catalysis can encompass both experimental and theoretical research focused on catalytic molecules, macromolecules, and materials that exhibit catalytic turnover.
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