释放创业导向：面对环境动态变化，通过基于知识、社交媒体和客户关系管理的能力对企业绩效进行动态探索

IF 0.9 4区管理学 Q4 BUSINESS

South African Journal of Business Management Pub Date : 2024-04-08 DOI:10.4102/sajbm.v55i1.4346

F. Siddiqui, Yusheng Kong, Rafael Ravina-Ripoll, Abdiaziz S. Aden

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引用次数: 0

摘要

目的：本文建立了创业导向（EO）与企业绩效之间的联系，探讨了基于知识的能力（KBC）、社交媒体使用能力（SMUCs）和客户关系管理能力（CRMCs）的中介效应，以及环境动力（ED）的调节作用。本研究利用基于资源的观点（RBV）框架和中介调节模型，对这些联系进行了实证探索：通过对埃塞俄比亚和中国的 900 家上市企业进行调查收集数据，这些企业涉及制造业和服务业。问卷从英文翻译成中文和阿姆哈拉文。采用定量方法，利用便利抽样进行调查分发。SPSS 24 软件为中介分析提供了便利，没有发现与判别有效性有关的问题：调查结果表明，在中国，EO 对 KBC、SMUC 和 CRMC 有积极影响，而在埃塞俄比亚仅对 SMUC 有积极影响。此外，EO 对 KBC、SMUC 和 CRMC 与公司业绩之间产生了积极的中介作用。此外，ED 调节了 SMUC、CRMC 与企业绩效之间的联系：我们的研究建议，政策制定者和管理者应投资于培训计划和信息技术，组织研讨会教育员工有效使用社交媒体工具。这项投资在动态转变商业模式、流程和客户趋势方面具有巨大潜力：本研究通过探讨企业运营与企业绩效的相关性，结合 KBC、SMUC 和 CRMC 的中介效应，同时考虑 ED 的调节影响，为现有知识体系增添了新的内容。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Unleashing Entrepreneurial Orientation: A Dynamic Exploration of Firm Performance through Knowledge, Social Media, and Customer Relationship Management-Based Capabilities in the Face of Environmental Dynamism

Purpose: This article establishes a connection between entrepreneurial orientation (EO) and firm performance, exploring the mediating effects of knowledge-based capabilities (KBC), social media use capabilities (SMUCs) and customer relationship management capabilities (CRMCs), with moderation by environmental dynamism (ED). Utilising the resource-based view (RBV) framework and a mediation moderation model, the research empirically explores these connections.Design/methodology/approach: Data were gathered via a survey from 900 listed firms in Ethiopia and China, spanning manufacturing and service industries. The questionnaire underwent translation into Chinese and Amharic from English. A quantitative approach, utilising convenience sampling for survey distribution, was employed. SPSS 24 software facilitated mediation analysis, revealing no concerns related to discriminant validity.Findings/results: The findings affirm the positive impacts of EO on KBC, SMUC and CRMC in China, while only on SMUC in Ethiopia. In addition, a positive mediation of KBC, SMUC and CRMC between EO and firm performance. Additionally, ED moderated the link between SMUC, CRMC and firm performance.Practical implications: Our study recommends that policymakers and managers should invest in training programmes and information technology, organising workshops to educate staff on the effective use of social media tools. This investment holds substantial potential for dynamically transforming business models, processes and customer trends.Originality/value: This study adds to the current body of knowledge by exploring EO-firm performance correlation, incorporating the mediating effects of KBC, SMUC and CRMC while considering the moderating influence of ED.

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来源期刊

South African Journal of Business Management Multiple-

CiteScore

2.00

自引率

7.70%

发文量

审稿时长

25 weeks

期刊介绍： The South African Journal of Business Management publishes articles that have real significance for management theory and practice. The content of the journal falls into two categories: managerial theory and management practice: -Management theory is devoted to reporting new methodological developments, whether analytical or philosophical. In general, papers should, in addition to developing a new theory, include some discussion of applications, either historical or potential. Both state-of-the-art surveys and papers discussing new developments are appropriate for this category. -Management practice concerns the methodology involved in applying scientific knowledge. It focusses on the problems of developing and converting management theory to practice while considering behavioural and economic realities. Papers should reflect the mutual interest of managers and management scientists in the exercise of the management function. Appropriate papers may include examples of implementations that generalise experience rather than specific incidents and facts, and principles of model development and adaptation that underline successful application of particular aspects of management theory. The relevance of the paper to the professional manager should be highlighted as far as possible.