Robert Tobias, L. K. Frisch, Simone Sebben, Johannes Ullrich
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Abstract: We test a general theory of norm changes based on evidence that people will punish less hygienic others more strongly than more hygienic others. The theory concludes that such asymmetric punishment would result in hygiene norms becoming ever stricter. We argue that, because complaints about one’s behavior might lead to protest, norms might not always change because of such complaints. We conducted an online experiment ( N = 1,023 Swiss adults) using handwashing as the target behavior. We replicated the asymmetry in punishment intensities and found that the intensity of protests against complaints about one’s too unhygienic behavior approached the intensity of these complaints. We conclude that, while asymmetric punishment may drive norm change, protests may lead to norm stability.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.