CHALLENGES AND PARADOXES IN MODERN HUMAN RESOURCE MANAGEMENT AND ITS ROLE IN BUILDING SUSTAINABLE ENTERPRISES

Debates around corporate social responsibility (CSR) suggest that human resource management (HRM) is well-suited to help companies achieve the goals of many stakeholders. HRM is founded on pluralistic ideals. What strategies may HR professionals employ to actively participate in the corporate social responsibility (CSR) agenda? This is the problem they encounter. This research investigates the solution to that issue by utilizing findings from an SRL. Through this approach, we can ascertain the crucial roles of human resource management in establishing sustainable organizations and highlight the challenges that arise from conflicting organizational goals. As a concluding step, this analysis provides two recommendations to practitioners: firstly, how to comprehend these conflicting objectives in order to exert a tangible impact on CSR projects, and secondly, where to proceed in terms of further research.