节日参观者意见的主题建模：西盖特音乐节案例研究

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

European Journal of Tourism Research Pub Date : 2024-04-12 DOI:10.54055/ejtr.v37i.3037

Mátyás Hinek, Á. Papp-Váry

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引用次数: 0

摘要

西盖特音乐节是欧洲最大的音乐盛会之一，每年八月在布达佩斯的Óbuda 岛举行。我们使用结构主题模型（STM）计算机算法和潜在狄利克特分配（LDA），通过 Sziget 音乐节参与者在 2014 年 1 月 1 日至 2022 年 7 月 31 日期间发表的社交媒体观点，分析了音乐节体验的要素。我们的研究结果支持现有的文献，表明音乐节体验在本质上是认知-情感体验，其中包含社交、环境和音乐节价值等关键要素，其中一些要素是相互关联的。虽然此类研究在旅游业中并不多见，但我们的论文论证了其实用性，并提供了一个应用实例，即利用消费者数据促进决策并支持节庆产业。论文最后对未来研究以及将 LDA 与其他定性和定量研究相结合提出了建议。

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Topic modelling of festival-visitors' opinions: A case study of Sziget Festival

The Sziget Festival is one of Europe’s biggest music events, held every August on the Óbuda Island in Budapest. The elements of festival experiences were analysed through social media opinions of Sziget Festival attendees published between 1 January 2014 and 31 July 2022, using structural topic model (STM) computer algorithm and latent Dirichlet allocation (LDA). Our findings support existing literature, showing that festival experiences are cognitive-affective in nature with key elements of socialisation, environment, and festival value, some of which are inter-connected. Although this kind of research is rare in tourism, our paper argues for its usefulness and provides an example of application, using consumer data to facilitate decision-making and support the festival industry. The paper concludes with recommendations for future research, as well as incorporating LDA with other qualitative and quantitative research.

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来源期刊

European Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.00

自引率

8.70%

发文量

审稿时长

25 weeks

期刊介绍： The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.