{"title":"城市游客对生态游戏化的接受度:基于技术、环境和娱乐的类型学","authors":"Viviane Souza, Susana Marques","doi":"10.54055/ejtr.v37i.3300","DOIUrl":null,"url":null,"abstract":"This research explores the relationship between technology, entertainment, and the environment to understand urban tourists’ receptivity to ecogamified transport and mobility apps. Rather than providing conclusive solutions, this study follows an exploratory approach to establish relevant grounds for tourist clusters regarding their potential receptivity to ecogamification, an area that is still under explored. This study follows a segmentation approach, using a self-administered online questionnaire. The data, stemming from 572 adult respondents who have travelled to urban destinations in the past 3 years, were analysed through a combination of non-hierarchical and hierarchical cluster analyses. The results reveal four clusters of urban tourists with different types of potential receptivity to ecogamification: “Mobi Wholeheartedly”; “Mobi Whatever”; “Mobi Profiter”; and “Mobi Utilitarian”. This study adds to current research by adopting new segmentation approaches and more open assumptions concerning the potential receptivity to (eco)gamification. It also provides fresh evidence regarding tourist receptivity typologies and the existence of differences (and overlaps) among these types of tourists. It explores how that receptivity might occur based on the intersection between technology, entertainment and the environment. It examines the implications of tourist segments in ecogamification strategies, providing overall useful insights to destination management organizations, destination marketers and game designers.","PeriodicalId":2,"journal":{"name":"ACS Applied Bio Materials","volume":"18 45","pages":""},"PeriodicalIF":4.6000,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Urban tourists' receptivity to ecogamification: A technology, environment, and entertainment-based typology\",\"authors\":\"Viviane Souza, Susana Marques\",\"doi\":\"10.54055/ejtr.v37i.3300\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research explores the relationship between technology, entertainment, and the environment to understand urban tourists’ receptivity to ecogamified transport and mobility apps. Rather than providing conclusive solutions, this study follows an exploratory approach to establish relevant grounds for tourist clusters regarding their potential receptivity to ecogamification, an area that is still under explored. This study follows a segmentation approach, using a self-administered online questionnaire. The data, stemming from 572 adult respondents who have travelled to urban destinations in the past 3 years, were analysed through a combination of non-hierarchical and hierarchical cluster analyses. The results reveal four clusters of urban tourists with different types of potential receptivity to ecogamification: “Mobi Wholeheartedly”; “Mobi Whatever”; “Mobi Profiter”; and “Mobi Utilitarian”. This study adds to current research by adopting new segmentation approaches and more open assumptions concerning the potential receptivity to (eco)gamification. It also provides fresh evidence regarding tourist receptivity typologies and the existence of differences (and overlaps) among these types of tourists. It explores how that receptivity might occur based on the intersection between technology, entertainment and the environment. It examines the implications of tourist segments in ecogamification strategies, providing overall useful insights to destination management organizations, destination marketers and game designers.\",\"PeriodicalId\":2,\"journal\":{\"name\":\"ACS Applied Bio Materials\",\"volume\":\"18 45\",\"pages\":\"\"},\"PeriodicalIF\":4.6000,\"publicationDate\":\"2024-04-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Bio Materials\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54055/ejtr.v37i.3300\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATERIALS SCIENCE, BIOMATERIALS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Bio Materials","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54055/ejtr.v37i.3300","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, BIOMATERIALS","Score":null,"Total":0}
Urban tourists' receptivity to ecogamification: A technology, environment, and entertainment-based typology
This research explores the relationship between technology, entertainment, and the environment to understand urban tourists’ receptivity to ecogamified transport and mobility apps. Rather than providing conclusive solutions, this study follows an exploratory approach to establish relevant grounds for tourist clusters regarding their potential receptivity to ecogamification, an area that is still under explored. This study follows a segmentation approach, using a self-administered online questionnaire. The data, stemming from 572 adult respondents who have travelled to urban destinations in the past 3 years, were analysed through a combination of non-hierarchical and hierarchical cluster analyses. The results reveal four clusters of urban tourists with different types of potential receptivity to ecogamification: “Mobi Wholeheartedly”; “Mobi Whatever”; “Mobi Profiter”; and “Mobi Utilitarian”. This study adds to current research by adopting new segmentation approaches and more open assumptions concerning the potential receptivity to (eco)gamification. It also provides fresh evidence regarding tourist receptivity typologies and the existence of differences (and overlaps) among these types of tourists. It explores how that receptivity might occur based on the intersection between technology, entertainment and the environment. It examines the implications of tourist segments in ecogamification strategies, providing overall useful insights to destination management organizations, destination marketers and game designers.
期刊介绍:
ACS Applied Bio Materials is an interdisciplinary journal publishing original research covering all aspects of biomaterials and biointerfaces including and beyond the traditional biosensing, biomedical and therapeutic applications.
The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important bio applications. The journal is specifically interested in work that addresses the relationship between structure and function and assesses the stability and degradation of materials under relevant environmental and biological conditions.