Drug utilization by the population as an indicator of health protection culture in the region

   The relevance of the research is determined by the total dependence of the level of health of the population on the availability of medicines. The problem of consumer culture is among the problems of drug circulation, because the health of the nation directly depends on it. The state-economic program for providing the population with necessary products from the pharmaceutical industry is also related to the issues of health maintenance culture.   The purpose of the research is to determine the population’s attitude towards the consumption of medicines as an indicator of health conservation.   The study is based on the use of a questionnaire survey method. The main questions were the peculiarities of the respondents’ attitude towards taking medications, the question of medical prescription of drugs, the importance of drug prices for the population, the influence of advertising on drug consumption, etc. According to the survey results, it has been proven that the quality of life of the vast majority of people directly depends on the use of drugs. The culture of the population regarding the consumption of drugs is quite high, as evidenced by the information about studying theinstructions before taking the drug by the majority of respondents, a reasonable attitude towards advertising drugs in the media, and an optimal level of trust in the quality of pharmacy products. An important issue in the culture of health conservation remains the provision of people with chronic diseases with drugs for daily use, which should not be completely dependent on imports from other countries, as well as a pricing policy that allows patients to purchase the necessary medicine. Maintaining a high level of culture of drug consumption should be ensured by the state, which implements a reasonable social policy and effective control over meeting people's needs for resources to maintain the health of the nation.