基于计划行为扩展理论的旅游文明知识和道教价值观对旅游文明意愿的影响

IF 11.3 1区 化学 Q1 CHEMISTRY, PHYSICAL
ACS Catalysis Pub Date : 2024-04-17 DOI:10.1002/sd.3012
W. Zheng, Hongliang Qiu, Alastair M. Morrison
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引用次数: 0

摘要

旅游文明日益受到从业人员和学者的关注。然而,关于旅游文明知识和道教价值观对旅游文明意向(TCI)影响的研究并不全面。本研究以计划行为理论(TPB)为基础,利用 358 名中国国内游客的数据,建立了一个扩展的综合框架来探讨游客文明意愿(TCI)。研究采用了结构方程模型,并通过引导法检验了中介模型和调节模型。研究结果表明,态度、主观规范、感知行为控制、知识和道教价值观直接影响 TCI。研究还发现,态度对主观规范、感知行为控制、知识和道教价值观与 TCI 之间的联系具有正向调节作用;主观规范不仅对知识与态度之间的联系具有负向调节作用,而且还对态度对知识与 TCI 之间联系的调节作用具有负向调节作用。研究结果证实,扩展的 TPB 比原始模型具有更强的解释力。本研究通过整合 TPB 中的知识-态度-行为模型和价值-态度-行为模型,对 TCI 有了更清晰的认识,从而进一步了解了促使游客文明旅游的潜在因素,并为有针对性地培养 TCI 提供了实用的视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The effects of knowledge of tourist civility and Taoist values on tourist civility intentions based on an extended theory of planned behavior
Tourist civility is attracting growing attention from practitioners and scholars. However, the research on the effects of knowledge of tourist civility and Taoist values on tourist civility intentions (TCI) is incomplete. Based on the theory of planned behavior (TPB), an expanded and integrated framework was developed to explore TCI with data from 358 domestic tourists in China. Structural equation modeling was adopted and mediation and moderation models were tested through the bootstrapping approach. The findings suggested that attitudes, subjective norms, perceived behavioral control, knowledge, and Taoist values directly affected TCI. It was also found that attitudes positively mediated the connections between subjective norms, perceived behavioral control, knowledge, and Taoist values with TCI; and subjective norms negatively moderated not only the association between knowledge and attitudes but also the mediating effect of attitudes on the link between knowledge and TCI. The results confirmed that the extended TPB exerted greater explanatory power than the original model. This research provides a clearer understanding of TCI by integrating the knowledge‐attitude‐behavior and value‐attitude‐behavior models within TPB, which advances the knowledge of the underlying factors that motivate tourists toward civility, and offers a practical perspective to cultivate TCI with targeted strategies.
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来源期刊
ACS Catalysis
ACS Catalysis CHEMISTRY, PHYSICAL-
CiteScore
20.80
自引率
6.20%
发文量
1253
审稿时长
1.5 months
期刊介绍: ACS Catalysis is an esteemed journal that publishes original research in the fields of heterogeneous catalysis, molecular catalysis, and biocatalysis. It offers broad coverage across diverse areas such as life sciences, organometallics and synthesis, photochemistry and electrochemistry, drug discovery and synthesis, materials science, environmental protection, polymer discovery and synthesis, and energy and fuels. The scope of the journal is to showcase innovative work in various aspects of catalysis. This includes new reactions and novel synthetic approaches utilizing known catalysts, the discovery or modification of new catalysts, elucidation of catalytic mechanisms through cutting-edge investigations, practical enhancements of existing processes, as well as conceptual advances in the field. Contributions to ACS Catalysis can encompass both experimental and theoretical research focused on catalytic molecules, macromolecules, and materials that exhibit catalytic turnover.
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