{"title":"基于计划行为扩展理论的旅游文明知识和道教价值观对旅游文明意愿的影响","authors":"W. Zheng, Hongliang Qiu, Alastair M. Morrison","doi":"10.1002/sd.3012","DOIUrl":null,"url":null,"abstract":"Tourist civility is attracting growing attention from practitioners and scholars. However, the research on the effects of knowledge of tourist civility and Taoist values on tourist civility intentions (TCI) is incomplete. Based on the theory of planned behavior (TPB), an expanded and integrated framework was developed to explore TCI with data from 358 domestic tourists in China. Structural equation modeling was adopted and mediation and moderation models were tested through the bootstrapping approach. The findings suggested that attitudes, subjective norms, perceived behavioral control, knowledge, and Taoist values directly affected TCI. It was also found that attitudes positively mediated the connections between subjective norms, perceived behavioral control, knowledge, and Taoist values with TCI; and subjective norms negatively moderated not only the association between knowledge and attitudes but also the mediating effect of attitudes on the link between knowledge and TCI. The results confirmed that the extended TPB exerted greater explanatory power than the original model. This research provides a clearer understanding of TCI by integrating the knowledge‐attitude‐behavior and value‐attitude‐behavior models within TPB, which advances the knowledge of the underlying factors that motivate tourists toward civility, and offers a practical perspective to cultivate TCI with targeted strategies.","PeriodicalId":9,"journal":{"name":"ACS Catalysis ","volume":" 40","pages":""},"PeriodicalIF":11.3000,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The effects of knowledge of tourist civility and Taoist values on tourist civility intentions based on an extended theory of planned behavior\",\"authors\":\"W. Zheng, Hongliang Qiu, Alastair M. Morrison\",\"doi\":\"10.1002/sd.3012\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Tourist civility is attracting growing attention from practitioners and scholars. However, the research on the effects of knowledge of tourist civility and Taoist values on tourist civility intentions (TCI) is incomplete. Based on the theory of planned behavior (TPB), an expanded and integrated framework was developed to explore TCI with data from 358 domestic tourists in China. Structural equation modeling was adopted and mediation and moderation models were tested through the bootstrapping approach. The findings suggested that attitudes, subjective norms, perceived behavioral control, knowledge, and Taoist values directly affected TCI. It was also found that attitudes positively mediated the connections between subjective norms, perceived behavioral control, knowledge, and Taoist values with TCI; and subjective norms negatively moderated not only the association between knowledge and attitudes but also the mediating effect of attitudes on the link between knowledge and TCI. The results confirmed that the extended TPB exerted greater explanatory power than the original model. This research provides a clearer understanding of TCI by integrating the knowledge‐attitude‐behavior and value‐attitude‐behavior models within TPB, which advances the knowledge of the underlying factors that motivate tourists toward civility, and offers a practical perspective to cultivate TCI with targeted strategies.\",\"PeriodicalId\":9,\"journal\":{\"name\":\"ACS Catalysis \",\"volume\":\" 40\",\"pages\":\"\"},\"PeriodicalIF\":11.3000,\"publicationDate\":\"2024-04-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Catalysis \",\"FirstCategoryId\":\"93\",\"ListUrlMain\":\"https://doi.org/10.1002/sd.3012\",\"RegionNum\":1,\"RegionCategory\":\"化学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CHEMISTRY, PHYSICAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Catalysis ","FirstCategoryId":"93","ListUrlMain":"https://doi.org/10.1002/sd.3012","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}
The effects of knowledge of tourist civility and Taoist values on tourist civility intentions based on an extended theory of planned behavior
Tourist civility is attracting growing attention from practitioners and scholars. However, the research on the effects of knowledge of tourist civility and Taoist values on tourist civility intentions (TCI) is incomplete. Based on the theory of planned behavior (TPB), an expanded and integrated framework was developed to explore TCI with data from 358 domestic tourists in China. Structural equation modeling was adopted and mediation and moderation models were tested through the bootstrapping approach. The findings suggested that attitudes, subjective norms, perceived behavioral control, knowledge, and Taoist values directly affected TCI. It was also found that attitudes positively mediated the connections between subjective norms, perceived behavioral control, knowledge, and Taoist values with TCI; and subjective norms negatively moderated not only the association between knowledge and attitudes but also the mediating effect of attitudes on the link between knowledge and TCI. The results confirmed that the extended TPB exerted greater explanatory power than the original model. This research provides a clearer understanding of TCI by integrating the knowledge‐attitude‐behavior and value‐attitude‐behavior models within TPB, which advances the knowledge of the underlying factors that motivate tourists toward civility, and offers a practical perspective to cultivate TCI with targeted strategies.
期刊介绍:
ACS Catalysis is an esteemed journal that publishes original research in the fields of heterogeneous catalysis, molecular catalysis, and biocatalysis. It offers broad coverage across diverse areas such as life sciences, organometallics and synthesis, photochemistry and electrochemistry, drug discovery and synthesis, materials science, environmental protection, polymer discovery and synthesis, and energy and fuels.
The scope of the journal is to showcase innovative work in various aspects of catalysis. This includes new reactions and novel synthetic approaches utilizing known catalysts, the discovery or modification of new catalysts, elucidation of catalytic mechanisms through cutting-edge investigations, practical enhancements of existing processes, as well as conceptual advances in the field. Contributions to ACS Catalysis can encompass both experimental and theoretical research focused on catalytic molecules, macromolecules, and materials that exhibit catalytic turnover.