印度尼西亚电信公司 2024-2025 年内部雇主品牌战略计划

Nurul Ghaisani, Eva Hotnaidah Saragih
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引用次数: 0

摘要

目的:在不断的变化中,雇主品牌对于吸引和留住顶尖人才至关重要。鉴于就业市场竞争激烈,必须将公司打造成一个有吸引力的工作场所。本研究旨在为公司制定 2024-2025 年内部雇主品牌战略,方法是分析当前做法,确定改善员工价值主张的关键领域,最终增强公司对员工的吸引力。 研究方法:本研究采用混合方法,包括通过对公司管理层和员工进行访谈和调查的定性描述方法,以及通过向员工发放调查问卷的定量数据收集方法,使用李克特量表评估公司 EVP 的重要性和表现。 研究结果:研究结果将证明雇主品牌对公司内部和外部的至关重要性。研究还将强调在公司内部实施雇主品牌战略对有效留住和管理员工的重大益处。此外,所获得的洞察力对于公司了解员工期望和履行作为雇主对员工的承诺也是非常宝贵的。 原创性/价值:这项研究加强了雇主品牌和企业声誉作为组织框架内吸引和留住员工的工具性因素所发挥的关键作用,为有关雇主品牌的文献做出了宝贵贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
STRATEGIC PLAN FOR INTERNAL EMPLOYER BRANDING AT INDONESIA TELECOMMUNICATION COMPANY FOR THE PERIOD 2024-2025
Purpose: Amidst ongoing changes, employer branding is crucial for attracting and retaining top talent. Given the competitive job market, it's essential to establish the company as an appealing workplace. This study aims to develop an internal employer branding strategy for Company for 2024-2025 by analyzing current practices and identifying key areas for improving the employee value proposition, ultimately enhancing the company's attractiveness to employees.   Methodology: This study utilizes a mixed-methods approach, comprising qualitative descriptive methods through interviews and survey with Company management and employees, and quantitative data collection via surveys distributed among employees, using a Likert scale to evaluate the importance and performance of the company's EVP.   Findings: The research findings will demonstrate the critical importance of employer branding for both internal and external facets of the company. It will highlight the significant benefits of implementing employer branding internally as a corporate strategy for effective employee retention and management. Additionally, the insights gained will be invaluable for the company to understand employee expectations and fulfill promises to employees as an employer.   Originality/Value: This research constitutes a valuable contribution to the literature on employer branding by reinforcing the pivotal role played by employer branding and corporate reputation as instrumental factors in the attraction and retention of employees within the organizational framework.
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