Training Sports Communicators to Report Concussions Accurately and Responsibly: Evidence From the Concussion Legacy Foundation Media Project Workshops

Concussions are an important issue facing the short- and long-term health of athletes. News media play an important role in shaping public perceptions of concussions. However, such coverage often provides inaccurate information, disinformation, and/or trivializes concussions. To address the problem, the Concussion Legacy Foundation (CLF) provides workshops to teach journalists to responsibly report about concussions during live and post-competition coverage. Spearheaded by journalism instructors, the present study tested the effectiveness of the workshops through an experiment with 90 college journalism students. Students who completed the training showed improvement in scores on a “concussion in sport” literacy exam. They also performed better on the examination than students in a control condition. Results suggest the training is effective and could be standardized for those studying to work in the field of sports journalism.