评估伊朗公众对汽车自动化的看法:自适应巡航控制系统的接受度和支付意愿

IF 3.2 Q3 TRANSPORTATION
Sina Sahebi , Sahand Heshami , Mohammad Khojastehpour , Ali Rahimi , Mahyar Mollajani
{"title":"评估伊朗公众对汽车自动化的看法:自适应巡航控制系统的接受度和支付意愿","authors":"Sina Sahebi ,&nbsp;Sahand Heshami ,&nbsp;Mohammad Khojastehpour ,&nbsp;Ali Rahimi ,&nbsp;Mahyar Mollajani","doi":"10.1016/j.iatssr.2024.04.002","DOIUrl":null,"url":null,"abstract":"<div><p>Adaptive Cruise Control (ACC) is a technology that can reduce traffic. However, its availability in Iran is relatively limited compared to more developed countries. This research examines the acceptance and willingness to pay for ACC among Iranian drivers. Data from an online survey of 453 respondents were analyzed using an ordered logit model and a structural equation model. The results of modelings show that perceived ease of use and perceived usefulness affect attitudes towards using ACC, which in turn influence behavioural intentions. In addition, drivers who find ACC easy to use and user-friendly, own expensive vehicles, and female drivers who have experience with cruise control are more likely to pay for ACC. To enhance the adoption of ACC in Iran, it is recommended to target early adopters, especially women and capitalists, who can influence others with their positive feedback. The benefits of ACC for traffic safety and environmental sustainability should also be emphasized. Furthermore, future studies would better concentrate on public perceptions and assessing the necessary infrastructure for ACC in Iran.</p></div>","PeriodicalId":47059,"journal":{"name":"IATSS Research","volume":null,"pages":null},"PeriodicalIF":3.2000,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0386111224000190/pdfft?md5=18769aa69f8b353d64e62122e4085b72&pid=1-s2.0-S0386111224000190-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Assessing public perception of car automation in Iran: Acceptance and willingness to pay for adaptive cruise control\",\"authors\":\"Sina Sahebi ,&nbsp;Sahand Heshami ,&nbsp;Mohammad Khojastehpour ,&nbsp;Ali Rahimi ,&nbsp;Mahyar Mollajani\",\"doi\":\"10.1016/j.iatssr.2024.04.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Adaptive Cruise Control (ACC) is a technology that can reduce traffic. However, its availability in Iran is relatively limited compared to more developed countries. This research examines the acceptance and willingness to pay for ACC among Iranian drivers. Data from an online survey of 453 respondents were analyzed using an ordered logit model and a structural equation model. The results of modelings show that perceived ease of use and perceived usefulness affect attitudes towards using ACC, which in turn influence behavioural intentions. In addition, drivers who find ACC easy to use and user-friendly, own expensive vehicles, and female drivers who have experience with cruise control are more likely to pay for ACC. To enhance the adoption of ACC in Iran, it is recommended to target early adopters, especially women and capitalists, who can influence others with their positive feedback. The benefits of ACC for traffic safety and environmental sustainability should also be emphasized. Furthermore, future studies would better concentrate on public perceptions and assessing the necessary infrastructure for ACC in Iran.</p></div>\",\"PeriodicalId\":47059,\"journal\":{\"name\":\"IATSS Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.2000,\"publicationDate\":\"2024-04-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0386111224000190/pdfft?md5=18769aa69f8b353d64e62122e4085b72&pid=1-s2.0-S0386111224000190-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IATSS Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0386111224000190\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"TRANSPORTATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IATSS Research","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0386111224000190","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"TRANSPORTATION","Score":null,"Total":0}
引用次数: 0

摘要

自适应巡航控制系统(ACC)是一项可以减少交通流量的技术。然而,与更发达的国家相比,该技术在伊朗的可用性相对有限。本研究探讨了伊朗驾驶员对自适应巡航控制系统的接受程度和付费意愿。研究采用有序对数模型和结构方程模型对 453 名受访者的在线调查数据进行了分析。建模结果表明,感知易用性和感知有用性会影响对使用自动驾驶辅助系统的态度,进而影响行为意向。此外,认为自动驾驶辅助系统易于使用且对用户友好的驾驶员、拥有昂贵车辆的驾驶员以及有巡航控制经验的女性驾驶员更有可能支付自动驾驶辅助系统的费用。为提高自动驾驶汽车控制系统在伊朗的采用率,建议针对早期采用者,尤其是女性和资本家,因为他们的积极反馈可以影响其他人。此外,还应强调自动控制对交通安全和环境可持续性的益处。此外,今后的研究应更多地关注公众的看法,并评估在伊朗采用自动控制的必要基础设施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Assessing public perception of car automation in Iran: Acceptance and willingness to pay for adaptive cruise control

Adaptive Cruise Control (ACC) is a technology that can reduce traffic. However, its availability in Iran is relatively limited compared to more developed countries. This research examines the acceptance and willingness to pay for ACC among Iranian drivers. Data from an online survey of 453 respondents were analyzed using an ordered logit model and a structural equation model. The results of modelings show that perceived ease of use and perceived usefulness affect attitudes towards using ACC, which in turn influence behavioural intentions. In addition, drivers who find ACC easy to use and user-friendly, own expensive vehicles, and female drivers who have experience with cruise control are more likely to pay for ACC. To enhance the adoption of ACC in Iran, it is recommended to target early adopters, especially women and capitalists, who can influence others with their positive feedback. The benefits of ACC for traffic safety and environmental sustainability should also be emphasized. Furthermore, future studies would better concentrate on public perceptions and assessing the necessary infrastructure for ACC in Iran.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
IATSS Research
IATSS Research TRANSPORTATION-
CiteScore
6.40
自引率
6.20%
发文量
44
审稿时长
42 weeks
期刊介绍: First published in 1977 as an international journal sponsored by the International Association of Traffic and Safety Sciences, IATSS Research has contributed to the dissemination of interdisciplinary wisdom on ideal mobility, particularly in Asia. IATSS Research is an international refereed journal providing a platform for the exchange of scientific findings on transportation and safety across a wide range of academic fields, with particular emphasis on the links between scientific findings and practice in society and cultural contexts. IATSS Research welcomes submission of original research articles and reviews that satisfy the following conditions: 1.Relevant to transportation and safety, and the multiple impacts of transportation systems on security, human health, and the environment. 2.Contains important policy and practical implications based on scientific evidence in the applicable academic field. In addition to welcoming general submissions, IATSS Research occasionally plans and publishes special feature sections and special issues composed of invited articles addressing specific topics.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信