在印度,当 "恐惧因素 "促使人们采用电动汽车时:保护动机理论的实证调查

IF 3.7 Q2 ENVIRONMENTAL SCIENCES
Chayasmita Deka , Mrinal Kanti Dutta , Masoud Yazdanpanah , Nadejda Komendantova
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引用次数: 0

摘要

极端气候在世界各地造成了巨大的危害。就受影响的人口和地区比例而言,其危害与日俱增。由于人们在心理上与这些气候威胁存在距离,因此没有采取积极措施从源头上缓解气候威胁。相反,局部的短期解决方案正在成为一种新的现状。本研究探讨了是否可以将恐惧作为一种激励因素,促使人们摆脱心理距离,采用电动汽车(EV)。虽然补贴和退税是促进电动汽车需求和供应的常用手段,但对于发展中国家来说,货币激励措施成本高昂,难以持续,因为它们的优先事项各不相同。相反,使用 "恐惧 "等激励手段成本低廉,但却鲜有人问津。本研究利用保护动机理论,对 1112 名印度人进行了访谈,以考察恐惧是否能推动电动汽车的采用。通过结构方程建模和中介分析,研究发现预期气候威胁会对个人造成伤害会促使人们积极减轻威胁来源。研究还概述了威胁的各个方面以及相关的应对过程,这些过程需要依次触发,以促使人们形成采用电动汽车的亲环境意向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When ‘fear factors’ motivate people to adopt electric vehicles in India: An empirical investigation of the protection motivation theory

Climatic extremes have caused immense harm around the world. Its harm in terms of the proportion of people and regions affected continues to increase every single day. Due to people's psychological distance from such climatic threats, active initiatives are not undertaken for mitigation of its source. Rather, localized short-term solutions are marking a new status-quo. This study examines if fear can be used as a motivator to nudge people away from the psychological distance and motivate them to adopt electric vehicles (EVs). While subsidies and tax rebates are popularly adopted means to boost demand and supply of EVs, monetary incentives are costly to sustain for developing nations, amidst their diverse priorities. Instead, use of motivators like ‘fear’ is cheap, yet not much explored. Using the protection motivation theory, the study interviews 1112 Indian individuals, to examine if fear can nudge EV adoption. Using structural equation modeling and mediation analysis, the study finds that the expectation of personal harm from climatic threats can nudge one to actively mitigate the source of threat. Various aspects of threat and the associated coping processes that need to be triggered sequentially to nudge the formation of a pro-environmental intention to adopt EVs are also outlined.

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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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