Djamel Rahmani , Maria L. Loureiro , Cristina Escobar , Jose Maria Gil
{"title":"面部表情分析选择实验:情绪如何影响葡萄酒选择?","authors":"Djamel Rahmani , Maria L. Loureiro , Cristina Escobar , Jose Maria Gil","doi":"10.1016/j.jocm.2024.100490","DOIUrl":null,"url":null,"abstract":"<div><p>In this paper, we assess the role of emotions in choices. We elicited emotions using an innovative facial expression analysis approach, comparing the results to those from a traditional hedonic liking scale. To this end, we conduct an experiment combing surveys and actual wine tasting. The results show a positive and significant relationship between positive emotions (joy), positive experiences (valence), and wine choices, especially in the case of wines with credence attributes (organic and selected vintage organic wines). Moreover, we conclude that facial recognition mechanisms can be useful to elicit evoked emotions and provide complementary information to the traditional liking scales to better understand decision making.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"51 ","pages":"Article 100490"},"PeriodicalIF":2.8000,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1755534524000228/pdfft?md5=28ec14ae871b57f9ab624c405c78d624&pid=1-s2.0-S1755534524000228-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Choice experiments with facial expression analysis: How do emotions affect wine choices?\",\"authors\":\"Djamel Rahmani , Maria L. Loureiro , Cristina Escobar , Jose Maria Gil\",\"doi\":\"10.1016/j.jocm.2024.100490\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>In this paper, we assess the role of emotions in choices. We elicited emotions using an innovative facial expression analysis approach, comparing the results to those from a traditional hedonic liking scale. To this end, we conduct an experiment combing surveys and actual wine tasting. The results show a positive and significant relationship between positive emotions (joy), positive experiences (valence), and wine choices, especially in the case of wines with credence attributes (organic and selected vintage organic wines). Moreover, we conclude that facial recognition mechanisms can be useful to elicit evoked emotions and provide complementary information to the traditional liking scales to better understand decision making.</p></div>\",\"PeriodicalId\":46863,\"journal\":{\"name\":\"Journal of Choice Modelling\",\"volume\":\"51 \",\"pages\":\"Article 100490\"},\"PeriodicalIF\":2.8000,\"publicationDate\":\"2024-04-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S1755534524000228/pdfft?md5=28ec14ae871b57f9ab624c405c78d624&pid=1-s2.0-S1755534524000228-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Choice Modelling\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S1755534524000228\",\"RegionNum\":3,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Choice Modelling","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1755534524000228","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
Choice experiments with facial expression analysis: How do emotions affect wine choices?
In this paper, we assess the role of emotions in choices. We elicited emotions using an innovative facial expression analysis approach, comparing the results to those from a traditional hedonic liking scale. To this end, we conduct an experiment combing surveys and actual wine tasting. The results show a positive and significant relationship between positive emotions (joy), positive experiences (valence), and wine choices, especially in the case of wines with credence attributes (organic and selected vintage organic wines). Moreover, we conclude that facial recognition mechanisms can be useful to elicit evoked emotions and provide complementary information to the traditional liking scales to better understand decision making.