零售业面向消费者的技术:技术如何塑造实体店和数字店的客户体验

Hanna Berg, Elin Nilsson, Karina T. Liljedal
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发表于《国际零售、分销和消费者研究评论》(2024 年预刊)
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer-facing technology in retailing: how technology shapes customer experience in physical and digital stores
Published in The International Review of Retail, Distribution and Consumer Research (Ahead of Print, 2024)
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